A data profile of the people who buy, follow and care about Southeast Asia in United Arab Emirates — modelled from more than twelve digital signal sources. Southeast Asia has an estimated audience of 1,519,243 people in United Arab Emirates.
The average Southeast Asia fan in United Arab Emirates is 35.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Star Cinema, Singapore, Taiwan, with strongest over-indexing on Star Cinema (4.22× the country average).
Demographically, the Southeast Asia audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Southeast Asia fan in United Arab Emirates is more male, around 35.8 years old, with strong Spirituality tendencies and a notable affinity for Star Cinema.
The key figures that characterise the Southeast Asia profile in United Arab Emirates.
34.7% are female, 65.3% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 35.8 |
| Estimated audience size | 1,519,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 36% | |
| 30-39 | 31% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Southeast Asia audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| Indonesia | 9.5% |
| United States | 9.0% |
| Philippines | 8.0% |
Where the Southeast Asia audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.28× | |
| 02 | Emirate of Abu Dhabi | ~700K | 1.15× | |
| 03 | Emirate of Sharjah | ~400K | 1.07× | |
| 04 | Emirate of Ajman | ~200K | 0.97× | |
| 05 | Ras Al Khaimah | ~80K | 0.95× | |
| 06 | Fujairah | ~30K | 0.94× |
The strongest cross-interests of the Southeast Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Star Cinema | Movies & TV | 4.22× | ||
| 02 | ICloud | Technology & Electronics | 2.84× | ||
| 03 | Singapore | Travel & Leisure | 2.67× | ||
| 04 | Taiwan | Travel & Leisure | 2.66× | ||
| 05 | Cebu Pacific | Travel & Leisure | 2.63× | ||
| 06 | Philippine Airlines | Travel & Leisure | 2.44× | ||
| 07 | Collagen | Beauty & Wellness | 2.35× | ||
| 08 | Bangkok | Travel & Leisure | 2.12× | ||
| 09 | Anthropology | Business & Career | 1.97× | ||
| 10 | Korean drama | Movies & TV | 1.97× | ||
| 11 | Breakfast television | Movies & TV | 1.96× | ||
| 12 | Shrimp | Food & Beverages | 1.93× | ||
| 13 | New Zealand | Travel & Leisure | 1.92× | ||
| 14 | Aramex | Business & Career | 1.86× | ||
| 15 | Salad | Food & Beverages | 1.84× | ||
| 16 | Hong Kong | Travel & Leisure | 1.81× | ||
| 17 | Thailand | Travel & Leisure | 1.72× | ||
| 18 | Vietnam | Travel & Leisure | 1.68× | ||
| 19 | Pizza | Food & Beverages | 1.61× | ||
| 20 | Wikipedia | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.42× | |
| Career Orientation | POWER | 1.26× | |
| Travelling | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.56× | |
| Family Orientation | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.73× |
Southeast Asia has an estimated audience of 1,519,243 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
34.7% of Southeast Asia fans are female, 65.3% are male, with an average age of 35.8 years.
Southeast Asia fans show strongest brand affinity for Star Cinema (4.22×), Singapore (2.67×), and Taiwan (2.66×) over the country average.
Southeast Asia fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Southeast Asia itself, the audience over-indexes on Singapore (2.67×), Taiwan (2.66×), Pizza (1.61×), and Thailand (1.72×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Southeast Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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