A data profile of the people who buy, follow and care about Thailand in United Arab Emirates — modelled from more than twelve digital signal sources. Thailand has an estimated audience of 1,648,083 people in United Arab Emirates.
The average Thailand fan in United Arab Emirates is 35.5 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Vietnam, Bangkok, Southeast Asia, with strongest over-indexing on Vietnam (2.62× the country average).
Demographically, the Thailand audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Thailand fan in United Arab Emirates is more male, around 35.5 years old, with strong Family Orientation tendencies and a notable affinity for Vietnam.
The key figures that characterise the Thailand profile in United Arab Emirates.
34.3% are female, 65.7% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 35.5 |
| Estimated audience size | 1,648,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 36% | |
| 30-39 | 29% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Thailand audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| China | 15.2% |
| United States | 8.7% |
| Thailand | 6.0% |
Where the Thailand audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.11× | |
| 02 | Ras Al Khaimah | ~90K | 1.02× | |
| 03 | Emirate of Abu Dhabi | ~700K | 1.01× | |
| 04 | Emirate of Ajman | ~200K | 1.00× | |
| 05 | Emirate of Sharjah | ~400K | 0.97× | |
| 06 | Fujairah | ~40K | 0.91× |
The strongest cross-interests of the Thailand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Namibia | Travel & Leisure | 3.50× | ||
| 02 | Central Thailand | Travel & Leisure | 3.49× | ||
| 03 | Thai language | Politics & Society | 2.89× | ||
| 04 | Bangkok | Travel & Leisure | 2.71× | ||
| 05 | Vietnam | Travel & Leisure | 2.62× | ||
| 06 | Cameroon | Travel & Leisure | 2.61× | ||
| 07 | Cambodia | Travel & Leisure | 2.58× | ||
| 08 | Quezon City | Travel & Leisure | 1.93× | ||
| 09 | Tagalog language | Politics & Society | 1.91× | ||
| 10 | Manila | Travel & Leisure | 1.85× | ||
| 11 | Singapore | Travel & Leisure | 1.81× | ||
| 12 | Ethiopia | Travel & Leisure | 1.76× | ||
| 13 | Southeast Asia | Travel & Leisure | 1.72× | ||
| 14 | Rock and roll | Music & Radio | 1.68× | ||
| 15 | Malaysia | Travel & Leisure | 1.66× | ||
| 16 | Filipino language | Politics & Society | 1.66× | ||
| 17 | Kabayan, Benguet | Travel & Leisure | 1.60× | ||
| 18 | Variety show | Movies & TV | 1.57× | ||
| 19 | K-pop | Music & Radio | 1.55× | ||
| 20 | Indonesia | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.02× | |
| Convenience Orientation | PREMIUM | 0.94× | |
| Social Media Usage | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Design Affinity | PREMIUM | 0.78× | |
| Travelling | THRILL | 0.79× |
Thailand has an estimated audience of 1,648,083 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
34.3% of Thailand fans are female, 65.7% are male, with an average age of 35.5 years.
Thailand fans show strongest brand affinity for Vietnam (2.62×), Bangkok (2.71×), and Southeast Asia (1.72×) over the country average.
Thailand fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Thailand itself, the audience over-indexes on Bangkok (2.71×), Southeast Asia (1.72×), Central Thailand (3.49×), and Indonesia (1.52×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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