Rascasse Audience Intelligence

Thailand Audience in Indonesia

A data profile of the people who buy, follow and care about Thailand in Indonesia — modelled from more than twelve digital signal sources. Thailand has an estimated audience of 5,389,375 people in Indonesia.

#7among Country in Indonesia
#23among POI in Indonesia
#28in Travel & Leisure

The average Thailand fan in Indonesia is 32.3 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Thailand profile in Indonesia.

Audience size
5.4M
in Indonesia
Gender
51.5%♀
48.5% male
Age
32.3
average years
Country rank
#276
POI in Indonesia
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thailand fans

51.5% are female, 48.5% are male, average age 32.3.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Thailand audience in Indonesia
MetricValue
Female51.5%
Male48.5%
Average age32.3
Estimated audience size5,389,375
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Thailand audience in Indonesia
Age bracketShare%
16-1931%
20-2932%
30-3918%
40-4911%
50+8%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Thailand audience comes from Indonesia.

Worldwide audience distribution share by country for Thailand
CountryShare
China15.2%
United States8.7%
Thailand6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thailand audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Thailand fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~200K1.65×
02Jakarta~600K1.34×
03Riau Islands~80K1.32×
04North Sumatra~300K1.31×
05West Kalimantan~100K1.28×
06North Kalimantan~20K1.16×
07Central Kalimantan~50K1.13×
08Banten~200K1.12×
09Riau~100K1.10×
10Bangka-Belitung Islands~30K1.10×
11Jambi~70K1.08×
12South Sumatra~100K1.04×
13East Kalimantan~90K1.00×
14Aceh~70K1.00×
15South Kalimantan~70K1.00×
16North Sulawesi~60K1.00×
17West Nusa Tenggara~70K0.97×
18Southeast Sulawesi~40K0.94×
19Central Sulawesi~50K0.93×
20West Java~800K0.90×
21East Java~500K0.90×
22West Sumatra~80K0.90×
23Special Region of Yogyakarta~80K0.90×
24West Sulawesi~20K0.90×
25South Sulawesi~100K0.89×
26Lampung~100K0.89×
27North Maluku~20K0.89×
28West Papua~10K0.87×
29Bengkulu~40K0.86×
30Papua (province)~30K0.86×
31Central Java~400K0.85×
32Maluku~20K0.80×
33Gorontalo (disambiguation)(2)~20K0.80×
34East Nusa Tenggara~40K0.68×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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