A data profile of the people who buy, follow and care about Contract in Argentina — modelled from more than twelve digital signal sources. Contract has an estimated audience of 1,319,476 people in Argentina.
Contract has an estimated audience of 1,319,476 people in Argentina. 55.3% are female, 44.7% are male, average age 40.4. Top brand affinities: LinkedIn, Do it yourself (DIY), Life insurance, Cloud computing, Jessica Alba.
Top brand affinities include LinkedIn, Do it yourself (DIY), Life insurance, with strongest over-indexing on LinkedIn (1.55× the country average).
Demographically, the Contract audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Contract fan in Argentina is more female, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Contract profile in Argentina.
55.3% are female, 44.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 40.4 |
| Estimated audience size | 1,319,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Contract audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 6.6% |
| Spain | 5.4% |
The strongest cross-interests of the Contract audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Life insurance | Business & Career | 3.31× | ||
| 02 | Jessica Alba | Movies & TV | 3.22× | ||
| 03 | Mineral water | Food & Beverages | 2.59× | ||
| 04 | Career development | Business & Career | 2.53× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.33× | ||
| 06 | Sandra Bullock | Movies & TV | 2.26× | ||
| 07 | Travel insurance | Travel & Leisure | 2.26× | ||
| 08 | Stock market | Business & Career | 2.07× | ||
| 09 | Bank account | Business & Career | 2.05× | ||
| 10 | Virtual reality | Technology & Electronics | 1.94× | ||
| 11 | Rail transport | Travel & Leisure | 1.91× | ||
| 12 | Anne Hathaway | Movies & TV | 1.72× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.68× | ||
| 14 | Cloud computing | Technology & Electronics | 1.61× | ||
| 15 | Internet celebrity | Internet & Social Media | 1.61× | ||
| 16 | Solar energy | Home & Garden | 1.60× | ||
| 17 | Nonprofit organization | Politics & Society | 1.59× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Credit (finance) | Business & Career | 1.53× | ||
| 20 | Jennifer Aniston | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.10× | |
| Convenience Orientation | PREMIUM | 1.89× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Pet Ownership | JOY | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Contract. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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