A data profile of the people who buy, follow and care about Odor in Argentina — modelled from more than twelve digital signal sources. Odor has an estimated audience of 656,369 people in Argentina.
Odor has an estimated audience of 656,369 people in Argentina. 78.5% are female, 21.5% are male, average age 41.2. Top brand affinities: Essential oil, Do it yourself (DIY), Anti-aging cream, Knitting, Face powder.
Top brand affinities include Essential oil, Do it yourself (DIY), Anti-aging cream, with strongest over-indexing on Essential oil (4.13× the country average).
Demographically, the Odor audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Odor fan in Argentina is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Essential oil.
The key figures that characterise the Odor profile in Argentina.
78.5% are female, 21.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 41.2 |
| Estimated audience size | 656,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Odor audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.6% |
| Japan | 5.0% |
The strongest cross-interests of the Odor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Essential oil | Home & Garden | 4.13× | ||
| 02 | Lip balm | Beauty & Wellness | 3.44× | ||
| 03 | Face powder | Beauty & Wellness | 3.33× | ||
| 04 | Concealer | Beauty & Wellness | 2.82× | ||
| 05 | Travel insurance | Travel & Leisure | 2.43× | ||
| 06 | Mineral water | Food & Beverages | 2.42× | ||
| 07 | Jean Paul Gaultier | Fashion & Accessoires | 2.23× | ||
| 08 | Hair removal | Beauty & Wellness | 2.22× | ||
| 09 | Lip gloss | Beauty & Wellness | 2.09× | ||
| 10 | Baking powder | Food & Beverages | 2.06× | ||
| 11 | Anti-aging cream | Beauty & Wellness | 1.84× | ||
| 12 | Anne Hathaway | Movies & TV | 1.72× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.71× | ||
| 14 | Manicure | Beauty & Wellness | 1.69× | ||
| 15 | Rail transport | Travel & Leisure | 1.65× | ||
| 16 | Kitchenware | Home & Garden | 1.63× | ||
| 17 | Crocs | Fashion & Accessoires | 1.63× | ||
| 18 | Knitting | Home & Garden | 1.58× | ||
| 19 | Waxing | Beauty & Wellness | 1.56× | ||
| 20 | Dermatology | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.05× | |
| Travelling | THRILL | 1.55× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Odor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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