A data profile of the people who buy, follow and care about Odor in Malaysia — modelled from more than twelve digital signal sources. Odor has an estimated audience of 1,955,477 people in Malaysia.
The average Odor fan in Malaysia is 38.0 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Bath and Bodyworks, Politics, Blood vessel, with strongest over-indexing on Bath and Bodyworks (7.8× the country average).
Demographically, the Odor audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Odor fan in Malaysia is more female, around 38.0 years old, with strong Quality Awareness tendencies and a notable affinity for Bath and Bodyworks.
The key figures that characterise the Odor profile in Malaysia.
59.1% are female, 40.9% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 38.0 |
| Estimated audience size | 1,955,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Odor audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.3% |
| Japan | 4.8% |
Where the Odor audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~700K | 1.25× | |
| 02 | Kuala Lumpur | ~400K | 1.17× | |
| 03 | Labuan | ~20K | 1.13× | |
| 04 | Penang | ~100K | 1.10× | |
| 05 | Perlis | ~30K | 1.04× | |
| 06 | Putrajaya | ~10K | 1.00× | |
| 07 | Johor | ~200K | 0.97× | |
| 08 | Malacca | ~70K | 0.97× | |
| 09 | Sarawak | ~200K | 0.95× | |
| 10 | Kelantan | ~90K | 0.95× | |
| 11 | Terengganu | ~80K | 0.95× | |
| 12 | Sabah | ~200K | 0.94× | |
| 13 | Perak | ~100K | 0.94× | |
| 14 | Kedah | ~100K | 0.94× | |
| 15 | Pahang | ~90K | 0.94× | |
| 16 | Negeri Sembilan | ~90K | 0.94× |
The strongest cross-interests of the Odor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bath and Bodyworks | Shopping | 7.80× | ||
| 02 | Air fryer | Food & Beverages | 2.40× | ||
| 03 | Blood vessel | Health | 2.27× | ||
| 04 | Uric acid | Health | 2.12× | ||
| 05 | Essential oil | Home & Garden | 2.06× | ||
| 06 | Candle | Home & Garden | 2.04× | ||
| 07 | Instant noodle | Food & Beverages | 2.01× | ||
| 08 | HVAC | Home & Garden | 1.97× | ||
| 09 | Sugar substitute | Food & Beverages | 1.89× | ||
| 10 | Potato chip | Food & Beverages | 1.86× | ||
| 11 | Canva | Technology & Electronics | 1.85× | ||
| 12 | Aromatherapy | Home & Garden | 1.68× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.66× | ||
| 14 | Mineral water | Food & Beverages | 1.65× | ||
| 15 | Porridge | Food & Beverages | 1.59× | ||
| 16 | Hair conditioner | Beauty & Wellness | 1.57× | ||
| 17 | Toothpaste | Beauty & Wellness | 1.56× | ||
| 18 | Social science | Business & Career | 1.54× | ||
| 19 | Politics | Politics & Society | 1.53× | ||
| 20 | Swarovski | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Indulgence | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Social Media Usage | JOY | 0.86× | |
| Early Adopter Mentality | POWER | 0.87× |
Odor has an estimated audience of 1,955,477 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
59.1% of Odor fans are female, 40.9% are male, with an average age of 38.0 years.
Odor fans show strongest brand affinity for Bath and Bodyworks (7.8×), Politics (1.53×), and Blood vessel (2.27×) over the country average.
Odor fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~400K), and Johor (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Odor itself, the audience over-indexes on Politics (1.53×), Blood vessel (2.27×), Essential oil (2.06×), and Social science (1.54×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Odor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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