A data profile of the people who buy, follow and care about Odor in Norway — modelled from more than twelve digital signal sources. Odor has an estimated audience of 168,318 people in Norway.
Odor has an estimated audience of 168,318 people in Norway. 69.1% are female, 30.9% are male, average age 44.7. Top brand affinities: Biltema, Ticketmaster, Microblading, Gina Tricot, Curly Hair.
Top brand affinities include Biltema, Ticketmaster, Microblading, with strongest over-indexing on Biltema (1.58× the country average).
Demographically, the Odor audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Individualism, Indulgence.
The typical Odor fan in Norway is more female, around 44.7 years old, with strong Individualism tendencies and a notable affinity for Biltema.
The key figures that characterise the Odor profile in Norway.
69.1% are female, 30.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 44.7 |
| Estimated audience size | 168,318 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Odor audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.6% |
| Japan | 5.0% |
The strongest cross-interests of the Odor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paco Rabanne | Beauty & Wellness | 14.07× | ||
| 02 | Zara Kids | Fashion & Accessoires | 7.80× | ||
| 03 | Microblading | Beauty & Wellness | 6.83× | ||
| 04 | Stradivarius | Shopping | 6.45× | ||
| 05 | Curly Hair | Beauty & Wellness | 4.86× | ||
| 06 | Air purifier | Home & Garden | 4.63× | ||
| 07 | Hair Extensions | Beauty & Wellness | 4.14× | ||
| 08 | Pedicure | Beauty & Wellness | 3.79× | ||
| 09 | Long hair | Beauty & Wellness | 3.69× | ||
| 10 | Tableware | Food & Beverages | 3.39× | ||
| 11 | Porcelain | Home & Garden | 3.30× | ||
| 12 | Ticketmaster | Travel & Leisure | 2.67× | ||
| 13 | Ice cream | Food & Beverages | 2.51× | ||
| 14 | Sewing machine | Home & Garden | 2.19× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.98× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.89× | ||
| 17 | Skirt | Fashion & Accessoires | 1.89× | ||
| 18 | JYSK | Home & Garden | 1.59× | ||
| 19 | Biltema | Business & Career | 1.58× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.42× | |
| Indulgence | JOY | 1.34× | |
| Luxury Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Tradition | CONSERVATISM | 0.88× | |
| Sports Activity | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Odor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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