A data profile of the people who buy, follow and care about Austrian Empire in Austria — modelled from more than twelve digital signal sources. Austrian Empire has an estimated audience of 1,496,971 people in Austria.
The average Austrian Empire fan in Austria is 37.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include FC Bayern Munich, Lindsey Vonn, Felix Baumgartner, with strongest over-indexing on FC Bayern Munich (1.71× the country average).
Demographically, the Austrian Empire audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Austrian Empire fan in Austria is balanced, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for FC Bayern Munich.
The key figures that characterise the Austrian Empire profile in Austria.
53.0% are female, 47.0% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.5 |
| Estimated audience size | 1,496,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Austrian Empire audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 53.6% |
| Hungary | 11.8% |
| Germany | 7.8% |
Where the Austrian Empire audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.07× | |
| 02 | Vienna | ~300K | 1.03× | |
| 03 | Lower Austria | ~200K | 1.02× | |
| 04 | Burgenland | ~40K | 1.02× | |
| 05 | Upper Austria | ~200K | 1.01× | |
| 06 | Vorarlberg | ~50K | 1.01× | |
| 07 | Salzburg | ~100K | 0.98× | |
| 08 | Carinthia (state) | ~80K | 0.98× | |
| 09 | Tyrol | ~90K | 0.91× |
The strongest cross-interests of the Austrian Empire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Bayern Munich | Sports | 1.71× | ||
| 02 | Lindsey Vonn | Sports | 1.71× | ||
| 03 | Borussia Dortmund | Sports | 1.71× | ||
| 04 | Transfermarkt | Sports | 1.71× | ||
| 05 | Mikaela Shiffrin | Sports | 1.71× | ||
| 06 | Marcel Hirscher | Sports | 1.71× | ||
| 07 | Beatrice Egli | Music & Radio | 1.71× | ||
| 08 | Cleanliness | Home & Garden | 1.71× | ||
| 09 | Eurowings | Travel & Leisure | 1.71× | ||
| 10 | Family car | Cars & Mobility | 1.71× | ||
| 11 | Motorcycle accessories | Cars & Mobility | 1.71× | ||
| 12 | Motorcycle helmet | Cars & Mobility | 1.71× | ||
| 13 | Sarah Connor | Music & Radio | 1.71× | ||
| 14 | Custom motorcycle | Cars & Mobility | 1.69× | ||
| 15 | Air conditioning | Technology & Electronics | 1.66× | ||
| 16 | Gambling | Games | 1.59× | ||
| 17 | Bet-at-home.com | Games | 1.59× | ||
| 18 | Deutsche Bahn | Cars & Mobility | 1.55× | ||
| 19 | Felix Baumgartner | Sports | 1.53× | ||
| 20 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.42× | |
| Quality Awareness | PREMIUM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Travelling | THRILL | 0.87× | |
| Creativity | OPEN | 0.89× |
Austrian Empire has an estimated audience of 1,496,971 people in Austria, concentrated in Vienna and Lower Austria.
53.0% of Austrian Empire fans are female, 47.0% are male, with an average age of 37.5 years.
Austrian Empire fans show strongest brand affinity for FC Bayern Munich (1.71×), Lindsey Vonn (1.71×), and Felix Baumgartner (1.53×) over the country average.
Austrian Empire fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Austrian Empire itself, the audience over-indexes on Lindsey Vonn (1.71×), Felix Baumgartner (1.53×), Borussia Dortmund (1.71×), and Transfermarkt (1.71×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Austrian Empire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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