Rascasse Audience Intelligence

Don Julio Target Market in United States

Don Julio has an estimated audience of 3M people in United States.

#5among Spirits in United States
#1115among brands in United States#651in Food & Beverages

The average Don Julio fan in United States is 40.2 years old, more male, and lives primarily in California.

By number of fans, Don Julio ranks #5 among the 336 objects in Spirits in United States — 3.8× the group median.

Its fans are 0.9 years older than the group average of 39.3.

Women make up 44.7% of the fan base, 1.5 percentage points more than the group average.

Compared with the other 335 objects in Spirits, Don Julio fans stand out for their interest in Bates Motel (TV series), Scary Movie (film series) and Tequila.

Most fans live in California, Florida, Texas.

Top affinities include El Jimador Tequila, Patrón Tequila, 1800 Tequila, with strongest over-indexing on El Jimador Tequila (38.87× the country average).

Demographically, the Don Julio audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Extroversion.

The typical Don Julio fan in United States is more male, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for El Jimador Tequila.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
44.7%♀
55.3% male
Age
40.2
average years
Country rank
#10105
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Don Julio

44.7% are female, 55.3% are male, average age 40.2.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Don Julio audience in United States
MetricValue
Female44.7%
Male55.3%
Average age40.2
Estimated audience size3M
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Don Julio audience in United States
Age bracketShare%
16-2413%
25-3424%
35-4423%
45-5421%
55+18%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Don Julio audience comes from United States.

Worldwide audience distribution share by country for Don Julio
CountryShare
United States44.5%
Mexico9.8%
Argentina5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Don Julio customers by region in United States
#RegionReachAffinity×
01Mississippi~60K2.08×
02Alabama~80K1.73×
03Louisiana~70K1.71×
04Florida~300K1.63×
05Georgia~200K1.58×
06Maryland~90K1.58×
07North Carolina~200K1.51×
08Texas~300K1.40×
09South Carolina~70K1.36×
10New York~200K1.27×
11Tennessee~80K1.27×
12New Jersey~100K1.26×
13Arkansas~30K1.26×
14Washington, District of Columbia~8K1.25×
15Minnesota~60K1.23×
16Delaware~10K1.22×
17Illinois~100K1.16×
18Virginia~90K1.15×
19Indiana~70K1.15×
20Pennsylvania~100K1.10×
21Oklahoma~40K1.08×
22California~400K1.07×
23Connecticut~30K1.06×
24Nevada~30K1.06×
25Kentucky~40K1.04×
26Michigan~90K1.01×
27Rhode Island~9K0.97×
28Ohio~100K0.96×
29Missouri~50K0.96×
30Massachusetts~60K0.93×
31New Mexico~20K0.91×
32Arizona~60K0.89×
33Kansas~20K0.86×
34Iowa~20K0.77×
35Wisconsin~40K0.76×
36Nebraska~10K0.76×
37Colorado~40K0.73×
38Washington~50K0.72×
39Oregon~30K0.70×
40West Virginia~10K0.68×
41North Dakota~5K0.66×
42South Dakota~5K0.63×
43Hawaii~8K0.62×
44Alaska~4K0.61×
45Utah~20K0.55×
46Wyoming~3K0.52×
47Idaho~9K0.51×
48New Hampshire~6K0.51×
49Maine~6K0.47×
50Montana~4K0.44×
Fig. 06

Affinity by region

Affinity by region — Don Julio, United States
0.44×1.00×2.08×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Don Julio audience vs. the country average
#·InterestCategoryAffinity×
01El Jimador TequilaFood & Beverages38.87×
02Patrón TequilaFood & Beverages27.38×
031800 TequilaFood & Beverages21.21×
04DeLeón TequilaFood & Beverages19.90×
05Sauza TequilaFood & Beverages19.30×
06Jose CuervoFood & Beverages16.81×
07Bates Motel (TV series)Movies & TV10.82×
08Scary Movie (film series)Movies & TV6.97×
09TequilaFood & Beverages3.98×
10Total Wine & MoreFood & Beverages3.30×
11Mexico CityTravel & Leisure3.05×
12VodkaFood & Beverages2.71×
13Bad BunnyMusic & Radio2.42×
14TacoFood & Beverages2.28×
15Spanish languagePolitics & Society2.12×
16AlcoholFood & Beverages2.11×
17MexicoTravel & Leisure1.75×
18FIFA World CupSports1.72×
19Instant messagingInternet & Social Media1.61×
20Taco BellFood & Beverages1.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Don Julio audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Don Julio audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
ExtroversionTHRILL1.31×
TraditionCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Don Julio audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
Pet OwnershipJOY0.92×
Community OrientationOPEN0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Spirits audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Don Julio over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/don-julio-51206” · Methodology