A data profile of the people who buy, follow and care about Chemical formula in Australia — modelled from more than twelve digital signal sources. Chemical formula has an estimated audience of 2,354,869 people in Australia.
Chemical formula has an estimated audience of 2,354,869 people in Australia. 66.8% are female, 33.2% are male, average age 44.2. Top brand affinities: Real property, Blanket, Window blind, Bored Panda, Lush (company).
Top brand affinities include Real property, Blanket, Window blind, with strongest over-indexing on Real property (1.57× the country average).
Demographically, the Chemical formula audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Extroversion, Social Media Usage.
The typical Chemical formula fan in Australia is more female, around 44.2 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the Chemical formula profile in Australia.
66.8% are female, 33.2% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 44.2 |
| Estimated audience size | 2,354,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Chemical formula audience comes from Australia.
| Country | Share |
|---|---|
| United States | 38.9% |
| Italy | 13.9% |
| Brazil | 9.7% |
The strongest cross-interests of the Chemical formula audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 2.15× | ||
| 02 | Blanket | Home & Garden | 1.87× | ||
| 03 | Made in USA | Business & Career | 1.85× | ||
| 04 | DoTerra | Beauty & Wellness | 1.83× | ||
| 05 | Banana bread | Food & Beverages | 1.80× | ||
| 06 | Window cleaner | Home & Garden | 1.77× | ||
| 07 | Vacuum flask | Home & Garden | 1.77× | ||
| 08 | Water purification | Food & Beverages | 1.65× | ||
| 09 | Rocking chair | Home & Garden | 1.64× | ||
| 10 | Sweatpants | Fashion & Accessoires | 1.63× | ||
| 11 | Lush (company) | Beauty & Wellness | 1.58× | ||
| 12 | Real property | Home & Garden | 1.57× | ||
| 13 | Garlic bread | Food & Beverages | 1.56× | ||
| 14 | Cutting board | Home & Garden | 1.55× | ||
| 15 | Image scanner | Technology & Electronics | 1.55× | ||
| 16 | Bored Panda | Internet & Social Media | 1.53× | ||
| 17 | Bread roll | Food & Beverages | 1.53× | ||
| 18 | Window blind | Home & Garden | 1.52× | ||
| 19 | Paris Hilton | Fashion & Accessoires | 1.51× | ||
| 20 | Jason Momoa | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Social Media Usage | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Extroversion | THRILL | 1.33× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Chemical formula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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