A data profile of the people who buy, follow and care about Ancienne Belgique in Belgium — modelled from more than twelve digital signal sources. Ancienne Belgique has an estimated audience of 1,310,963 people in Belgium.
The average Ancienne Belgique fan in Belgium is 41.5 years old, balanced, and lives primarily in Brussels.
The audience is concentrated in Brussels, Flemish Brabant, Hainaut.
Top brand affinities include Ancienne Belgique, David Hockney, Man Ray, with strongest over-indexing on Ancienne Belgique (26.03× the country average).
Demographically, the Ancienne Belgique audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Ancienne Belgique fan in Belgium is balanced, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Ancienne Belgique.
The key figures that characterise the Ancienne Belgique profile in Belgium.
54.7% are female, 45.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.5 |
| Estimated audience size | 1,310,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Ancienne Belgique audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 87.4% |
| France | 4.3% |
| Netherlands | 2.8% |
Where the Ancienne Belgique audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 2.89× | |
| 02 | Walloon Brabant | ~50K | 1.43× | |
| 03 | Flemish Brabant | ~100K | 1.29× | |
| 04 | Hainaut | ~100K | 0.93× | |
| 05 | Province of Namur | ~60K | 0.91× | |
| 06 | Liege | ~90K | 0.83× | |
| 07 | Antwerp | ~100K | 0.74× | |
| 08 | East Flanders | ~90K | 0.68× | |
| 09 | Luxembourg | ~20K | 0.53× | |
| 10 | West Flanders | ~50K | 0.45× | |
| 11 | Limburg | ~30K | 0.43× |
The strongest cross-interests of the Ancienne Belgique audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ancienne Belgique | Travel & Leisure | 26.03× | ||
| 02 | Paul Gauguin | Arts & Culture | 21.02× | ||
| 03 | Man Ray | Arts & Culture | 18.11× | ||
| 04 | Gerhard Richter | Arts & Culture | 15.83× | ||
| 05 | David Hockney | Arts & Culture | 14.67× | ||
| 06 | Deus (band) | Music & Radio | 14.21× | ||
| 07 | Rembrandt | Arts & Culture | 13.20× | ||
| 08 | Keith Haring | Arts & Culture | 9.05× | ||
| 09 | Rock Werchter | Music & Radio | 8.80× | ||
| 10 | Free jazz | Music & Radio | 7.91× | ||
| 11 | Couleur Café | Music & Radio | 7.87× | ||
| 12 | Frida Kahlo | Arts & Culture | 7.04× | ||
| 13 | Music venue | Music & Radio | 6.76× | ||
| 14 | Jazz fusion | Music & Radio | 5.39× | ||
| 15 | New wave music | Music & Radio | 3.94× | ||
| 16 | De Morgen | News | 2.30× | ||
| 17 | De Standaard | News | 2.29× | ||
| 18 | Rock music | Music & Radio | 2.09× | ||
| 19 | Flanders | Travel & Leisure | 1.95× | ||
| 20 | Pop music | Music & Radio | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.10× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Social Media Usage | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Pet Ownership | JOY | 1.11× | |
| Social Media Usage | JOY | 1.12× |
Ancienne Belgique has an estimated audience of 1,310,963 people in Belgium, concentrated in Brussels and Flemish Brabant.
54.7% of Ancienne Belgique fans are female, 45.3% are male, with an average age of 41.5 years.
Ancienne Belgique fans show strongest brand affinity for Ancienne Belgique (26.03×), David Hockney (14.67×), and Man Ray (18.11×) over the country average.
Ancienne Belgique fans in Belgium are most concentrated in Brussels (reach ~300K), Flemish Brabant (reach ~100K), and Hainaut (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Ancienne Belgique itself, the audience over-indexes on David Hockney (14.67×), Man Ray (18.11×), Rock Werchter (8.8×), and De Standaard (2.29×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Ancienne Belgique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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