Rascasse Audience Intelligence

Daily Mirror Audience Demographics in United States

Daily Mirror has an estimated audience of 3M people in United States.

#16among Newspaper in United States
#295among websites & media in United States
#56in News

The average Daily Mirror fan in United States is 40.6 years old, more female, and lives primarily in California.

By number of fans, Daily Mirror ranks #16 among the 1287 objects in Newspaper in United States — 2.5× the group median.

Its fans are 1.0 years younger than the group average of 41.6.

Women make up 58.2% of the fan base, 8.6 percentage points more than the group average.

Compared with the other 1286 objects in Newspaper, Daily Mirror fans stand out for their interest in Ronaldinho, News of the World and Akame ga Kill!.

Most fans live in California, Florida, New York.

Top affinities include Ronaldinho, News of the World, Akame ga Kill!, with strongest over-indexing on Ronaldinho (15.73× the country average).

Demographically, the Daily Mirror audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

The typical Daily Mirror fan in United States is more female, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ronaldinho.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
58.2%♀
41.8% male
Age
40.6
average years
Country rank
#10077
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Daily Mirror

58.2% are female, 41.8% are male, average age 40.6.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Daily Mirror audience in United States
MetricValue
Female58.2%
Male41.8%
Average age40.6
Estimated audience size3M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Daily Mirror audience in United States
Age bracketShare%
16-2415%
25-3422%
35-4422%
45-5422%
55+20%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Daily Mirror audience comes from United States.

Worldwide audience distribution share by country for Daily Mirror
CountryShare
United Kingdom64.9%
United States10.9%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Daily Mirror fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K2.62×
02Maine~20K1.79×
03Washington, District of Columbia~10K1.57×
04Massachusetts~100K1.51×
05Florida~300K1.47×
06New Hampshire~20K1.45×
07Connecticut~50K1.44×
08Colorado~70K1.33×
09Rhode Island~10K1.33×
10New York~200K1.29×
11Oregon~50K1.28×
12New Jersey~100K1.24×
13Virginia~100K1.24×
14Kansas~30K1.23×
15West Virginia~20K1.23×
16South Carolina~60K1.19×
17Washington~80K1.16×
18Montana~10K1.15×
19Arizona~70K1.07×
20Utah~30K1.05×
21Vermont~6K1.05×
22Maryland~60K1.01×
23Indiana~60K1.00×
24Minnesota~50K0.99×
25Pennsylvania~100K0.98×
26Nevada~30K0.94×
27Mississippi~30K0.94×
28New Mexico~20K0.93×
29North Carolina~90K0.91×
30Hawaii~10K0.90×
31Illinois~100K0.87×
32California~300K0.86×
33Ohio~90K0.86×
34Wisconsin~40K0.83×
35Georgia~80K0.82×
36Delaware~7K0.79×
37Iowa~20K0.78×
38North Dakota~6K0.78×
39South Dakota~6K0.77×
40Tennessee~50K0.76×
41Texas~200K0.74×
42Idaho~10K0.73×
43Kentucky~30K0.71×
44Missouri~40K0.67×
45Alabama~30K0.65×
46Louisiana~30K0.64×
47Michigan~60K0.62×
48Oklahoma~20K0.62×
49Arkansas~20K0.62×
50Nebraska~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Daily Mirror, United States
0.62×1.00×2.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Daily Mirror audience vs. the country average
#·InterestCategoryAffinity×
01RonaldinhoSports15.73×
02News of the WorldMovies & TV15.73×
03Akame ga Kill!Literature15.43×
04Saw (franchise)Movies & TV13.33×
05La Gazzetta dello SportSports13.18×
06Prison BreakMovies & TV10.81×
07PoliticoPolitics & Society8.17×
08Katie HolmesMovies & TV7.07×
09Tabloid (newspaper format)Literature6.04×
10MadridTravel & Leisure6.03×
11Catherine Zeta-JonesMovies & TV4.73×
12New York PostNews3.96×
13Drudge ReportSports3.62×
14Las VegasTravel & Leisure2.99×
15Breakfast televisionMovies & TV2.85×
16Online newspaperNews2.45×
17Diane KeatonMovies & TV2.40×
18TMZInternet & Social Media2.14×
19RedditInternet & Social Media1.81×
20Trader Joe'sShopping1.71×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Daily Mirror audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Daily Mirror audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.34×
PatriotismCONSERVATISM1.28×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Daily Mirror audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Daily Mirror over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/daily-mirror-26106” · Methodology