A data profile of the people who buy, follow and care about Ketnet+ in Belgium — modelled from more than twelve digital signal sources. Ketnet+ has an estimated audience of 1,199,444 people in Belgium.
Ketnet+ has an estimated audience of 1,199,444 people in Belgium. 54.7% are female, 45.3% are male, average age 36.5. Top brand affinities: Ketnet, Canada, Online newspaper, Sole proprietorship, Musical film.
Top brand affinities include Ketnet, Canada, Online newspaper, with strongest over-indexing on Ketnet (4.41× the country average).
Demographically, the Ketnet+ audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Ketnet+ fan in Belgium is balanced, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ketnet.
The key figures that characterise the Ketnet+ profile in Belgium.
54.7% are female, 45.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 36.5 |
| Estimated audience size | 1,199,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Ketnet+ audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 92.7% |
| Netherlands | 4.4% |
| France | 0.6% |
The strongest cross-interests of the Ketnet+ audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VTech | Kids & Family | 6.26× | ||
| 02 | Cartoon Network | Movies & TV | 6.02× | ||
| 03 | Sole proprietorship | Business & Career | 4.52× | ||
| 04 | Ketnet | Movies & TV | 4.41× | ||
| 05 | Comedy club | Movies & TV | 4.36× | ||
| 06 | Millie Bobby Brown | Movies & TV | 2.87× | ||
| 07 | Musical film | Movies & TV | 2.67× | ||
| 08 | Trampoline | Sports | 2.36× | ||
| 09 | Stand-up comedy | Movies & TV | 2.26× | ||
| 10 | Internet celebrity | Internet & Social Media | 2.19× | ||
| 11 | Taylor Swift | Music & Radio | 2.19× | ||
| 12 | Online newspaper | News | 2.15× | ||
| 13 | Stranger Things | Movies & TV | 1.89× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.87× | ||
| 15 | Viral video | Internet & Social Media | 1.81× | ||
| 16 | Canada | Travel & Leisure | 1.72× | ||
| 17 | New York City | Travel & Leisure | 1.64× | ||
| 18 | Sephora | Shopping | 1.63× | ||
| 19 | Kinepolis | Movies & TV | 1.59× | ||
| 20 | Child development | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Risk Appetite | THRILL | 1.20× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Ketnet+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.