A data profile of the people who buy, follow and care about Lowlands (festival) in Belgium — modelled from more than twelve digital signal sources. Lowlands (festival) has an estimated audience of 50,543 people in Belgium.
The average Lowlands (festival) fan in Belgium is 34.6 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Radio 2 (Netherlands), Netherlands, Rock Werchter, with strongest over-indexing on Radio 2 (Netherlands) (9.53× the country average).
Demographically, the Lowlands (festival) audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Community Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Lowlands (festival) fan in Belgium is balanced, around 34.6 years old, with strong Community Orientation tendencies and a notable affinity for Radio 2 (Netherlands).
The key figures that characterise the Lowlands (festival) profile in Belgium.
51.8% are female, 48.2% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 34.6 |
| Estimated audience size | 50,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 13% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Lowlands (festival) audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 79.1% |
| Belgium | 6.3% |
| United States | 2.1% |
Where the Lowlands (festival) audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~5K | 2.27× | |
| 02 | Antwerp | ~10K | 1.83× | |
| 03 | East Flanders | ~9K | 1.62× | |
| 04 | Flemish Brabant | ~6K | 1.49× | |
| 05 | West Flanders | ~5K | 1.16× | |
| 06 | Brussels | ~3K | 0.93× | |
| 07 | Walloon Brabant | ~1K | 0.90× | |
| 08 | Luxembourg | ~1K | 0.90× | |
| 09 | Province of Namur | ~2K | 0.89× | |
| 10 | Hainaut | ~4K | 0.80× | |
| 11 | Liege | ~3K | 0.77× |
The strongest cross-interests of the Lowlands (festival) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radio 2 (Netherlands) | Music & Radio | 9.53× | ||
| 02 | Sixt | Cars & Mobility | 7.84× | ||
| 03 | Newcastle United F.C. | Sports | 7.42× | ||
| 04 | Rock Werchter | Music & Radio | 7.12× | ||
| 05 | Pukkelpop | Music & Radio | 6.05× | ||
| 06 | Hardstyle | Music & Radio | 5.20× | ||
| 07 | Dour Festival | Music & Radio | 4.98× | ||
| 08 | Feyenoord | Sports | 4.15× | ||
| 09 | PSV Eindhoven | Sports | 3.99× | ||
| 10 | L'Équipe | Sports | 3.18× | ||
| 11 | KV Mechelen | Sports | 2.51× | ||
| 12 | Child development | Business & Career | 2.38× | ||
| 13 | Standard Liège | Sports | 2.30× | ||
| 14 | Retro style | Fashion & Accessoires | 2.17× | ||
| 15 | Cercle Brugge | Sports | 2.04× | ||
| 16 | Michael Jackson | Music & Radio | 1.91× | ||
| 17 | Netherlands | Travel & Leisure | 1.90× | ||
| 18 | UEFA Champions League | Sports | 1.78× | ||
| 19 | Bol.com | Shopping | 1.57× | ||
| 20 | Albert Heijn | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Sustainability | BALANCE | 1.51× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.84× |
Lowlands (festival) has an estimated audience of 50,543 people in Belgium, concentrated in Antwerp and East Flanders.
51.8% of Lowlands (festival) fans are female, 48.2% are male, with an average age of 34.6 years.
Lowlands (festival) fans show strongest brand affinity for Radio 2 (Netherlands) (9.53×), Netherlands (1.9×), and Rock Werchter (7.12×) over the country average.
Lowlands (festival) fans in Belgium are most concentrated in Antwerp (reach ~10K), East Flanders (reach ~9K), and Flemish Brabant (reach ~6K). These three regions account for the largest share of the active audience.
Beyond Lowlands (festival) itself, the audience over-indexes on Netherlands (1.9×), Rock Werchter (7.12×), Albert Heijn (1.54×), and Sixt (7.84×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Lowlands (festival). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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