Rascasse Audience Intelligence

Lowlands (festival) Audience in Germany

A data profile of the people who buy, follow and care about Lowlands (festival) in Germany — modelled from more than twelve digital signal sources. Lowlands (festival) has an estimated audience of 13,597 people in Germany.

#248among Music festival in Germany#1492among Event in Germany#12685in Music & Radio

The average Lowlands (festival) fan in Germany is 33.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pinkpop Festival, Depeche Mode, AC/DC, with strongest over-indexing on Pinkpop Festival (245.79× the country average).

Demographically, the Lowlands (festival) audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lowlands (festival) fan in Germany is balanced, around 33.7 years old, with strong Tradition tendencies and a notable affinity for Pinkpop Festival.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lowlands (festival) profile in Germany.

Audience size
14K
in Germany
Gender
48.9%♀
51.1% male
Age
33.7
average years
Country rank
#83743
Event in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lowlands (festival) fans

48.9% are female, 51.1% are male, average age 33.7.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Lowlands (festival) audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age33.7
Estimated audience size13,597
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Lowlands (festival) audience in Germany
Age bracketShare%
16-1937%
20-2917%
30-3918%
40-4917%
50+10%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Lowlands (festival) audience comes from Germany.

Worldwide audience distribution share by country for Lowlands (festival)
CountryShare
Netherlands78.8%
Belgium6.2%
United States2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lowlands (festival) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lowlands (festival) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin<1K1.53×
02Nordrhein-Westfalen~4K1.25×
03Bayern~2K1.14×
04Hessen~1K1.11×
05Hamburg<1K1.08×
06Bremen<1K1.07×
07Niedersachsen~1K1.04×
08Rheinland-Pfalz<1K1.03×
09Thüringen<1K0.98×
10Mecklenburg-Vorpommern<1K0.97×
11Sachsen<1K0.96×
12Saarland<1K0.96×
13Schleswig-Holstein<1K0.95×
14Brandenburg<1K0.91×
15Sachsen-Anhalt<1K0.91×
16Baden-Württemberg~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Lowlands (festival), Germany
0.84×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lowlands (festival) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lowlands (festival) audience
#·InterestCategoryAffinity×
01Pinkpop FestivalMusic & Radio245.79×
02PukkelpopMusic & Radio174.23×
03WagyuFood & Beverages37.83×
04Graspop Metal MeetingMusic & Radio37.06×
05Voetbal InternationalSports22.55×
06Depeche ModeMusic & Radio20.00×
07AC/DCMusic & Radio20.00×
08University of BonnBusiness & Career20.00×
09Nu metalMusic & Radio19.59×
10American Beauty (1999 film)Movies & TV16.39×
11Amsterdam Dance EventMusic & Radio14.31×
12Guns N' RosesMusic & Radio14.22×
13HeavysaurusMusic & Radio13.35×
14Resident AdvisorMusic & Radio11.58×
15Art BaselArts & Culture11.22×
16Iron MaidenMusic & Radio9.05×
17Linkin ParkMusic & Radio8.25×
18No AngelsMusic & Radio7.98×
19Pedro PascalMovies & TV6.83×
203. LigaSports4.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lowlands (festival) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lowlands (festival) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.73×
Convenience OrientationPREMIUM1.63×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lowlands (festival) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Family OrientationCONSERVATISM0.79×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lowlands (festival) have in Germany?

Lowlands (festival) has an estimated audience of 13,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lowlands (festival) fans?

48.9% of Lowlands (festival) fans are female, 51.1% are male, with an average age of 33.7 years.

03

Which brands do Lowlands (festival) fans like most?

Lowlands (festival) fans show strongest brand affinity for Pinkpop Festival (245.79×), Depeche Mode (20×), and AC/DC (20×) over the country average.

04

Where do Lowlands (festival) fans live in Germany?

Lowlands (festival) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4K), Bayern (reach ~2K), and Baden-Württemberg (reach ~2K). These three regions account for the largest share of the active audience.

05

What other brands do Lowlands (festival) fans also like?

Beyond Lowlands (festival) itself, the audience over-indexes on Depeche Mode (20×), AC/DC (20×), Wagyu (37.83×), and Pukkelpop (174.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Lowlands (festival) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lowlands (festival). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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