A data profile of the people who buy, follow and care about Black Pumas in Brazil — modelled from more than twelve digital signal sources. Black Pumas has an estimated audience of 47,297 people in Brazil.
Black Pumas has an estimated audience of 47,297 people in Brazil. 47.5% are female, 52.5% are male, average age 37.3. Top brand affinities: Mac DeMarco, Jonas Brothers, Bob Dylan, Fleetwood Mac, Panic! at the Disco.
Top brand affinities include Mac DeMarco, Jonas Brothers, Bob Dylan, with strongest over-indexing on Mac DeMarco (38.59× the country average).
Demographically, the Black Pumas audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Black Pumas fan in Brazil is balanced, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mac DeMarco.
The key figures that characterise the Black Pumas profile in Brazil.
47.5% are female, 52.5% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 37.3 |
| Estimated audience size | 47,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Black Pumas audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 37.6% |
| Brazil | 6.5% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Black Pumas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mac DeMarco | Music & Radio | 38.59× | ||
| 02 | Panic! at the Disco | Music & Radio | 36.74× | ||
| 03 | Kings of Leon | Music & Radio | 34.55× | ||
| 04 | Nick Cave | Music & Radio | 33.44× | ||
| 05 | Jonas Brothers | Music & Radio | 33.04× | ||
| 06 | Florence and the Machine | Music & Radio | 29.39× | ||
| 07 | James Blunt | Music & Radio | 22.01× | ||
| 08 | Fleetwood Mac | Music & Radio | 21.16× | ||
| 09 | Weezer | Music & Radio | 16.99× | ||
| 10 | Bob Dylan | Music & Radio | 15.18× | ||
| 11 | Arctic Monkeys | Music & Radio | 15.07× | ||
| 12 | Lynyrd Skynyrd | Music & Radio | 14.07× | ||
| 13 | Foo Fighters | Music & Radio | 13.36× | ||
| 14 | Gorillaz | Music & Radio | 13.21× | ||
| 15 | Rod Stewart | Music & Radio | 11.46× | ||
| 16 | Kevin Hart | Movies & TV | 10.85× | ||
| 17 | Kate Bush | Music & Radio | 10.79× | ||
| 18 | Millie Bobby Brown | Movies & TV | 5.59× | ||
| 19 | Rock in Rio | Music & Radio | 5.16× | ||
| 20 | MSN | News | 4.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.39× | |
| Individualism | JOY | 1.66× | |
| Price Sensitivity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Creativity | OPEN | 0.66× | |
| Spirituality | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Black Pumas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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