Rascasse Audience Intelligence

Black Pumas Audience in United States

A data profile of the people who buy, follow and care about Black Pumas in United States — modelled from more than twelve digital signal sources. Black Pumas has an estimated audience of 273,816 people in United States.

#1176among Singer-songwriter in United States#12672among Person in United States#7406in Music & Radio

The average Black Pumas fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Green Mile, Jack White, Thandie Newton, with strongest over-indexing on The Green Mile (294.55× the country average).

Demographically, the Black Pumas audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Pumas fan in United States is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for The Green Mile.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Pumas profile in United States.

Audience size
274K
in United States
Gender
48.7%♀
51.3% male
Age
38.2
average years
Country rank
#50635
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Pumas fans

48.7% are female, 51.3% are male, average age 38.2.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Black Pumas audience in United States
MetricValue
Female48.7%
Male51.3%
Average age38.2
Estimated audience size273,816
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Black Pumas audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4920%
50+19%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Black Pumas audience comes from United States.

Worldwide audience distribution share by country for Black Pumas
CountryShare
United States37.7%
Brazil6.5%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Pumas audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Pumas fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~6K1.75×
02Alabama~5K1.47×
03Washington, District of Columbia~1K1.44×
04Mississippi~3K1.43×
05Georgia~10K1.38×
06Texas~30K1.35×
07South Carolina~5K1.23×
08Illinois~10K1.22×
09Maryland~5K1.21×
10California~30K1.12×
11North Carolina~9K1.11×
12Oregon~3K1.09×
13Missouri~4K1.08×
14Colorado~4K1.07×
15Tennessee~6K1.06×
16Virginia~7K1.05×
17New Mexico~1K1.05×
18Arkansas~2K1.04×
19Minnesota~4K1.03×
20Utah~2K1.02×
21Washington~5K1.00×
22Connecticut~3K1.00×
23Indiana~5K0.99×
24Wisconsin~4K0.99×
25Oklahoma~3K0.98×
26New York~10K0.97×
27Vermont<1K0.96×
28Kentucky~3K0.95×
29Nebraska~1K0.95×
30Arizona~5K0.94×
31Delaware<1K0.94×
32Alaska<1K0.94×
33Florida~20K0.93×
34Montana<1K0.93×
35Ohio~7K0.92×
36Rhode Island<1K0.92×
37Pennsylvania~8K0.91×
38Nevada~2K0.91×
39Maine<1K0.91×
40North Dakota<1K0.91×
41Michigan~6K0.90×
42Kansas~2K0.90×
43Hawaii<1K0.90×
44South Dakota<1K0.90×
45Idaho~1K0.89×
46West Virginia~1K0.88×
47Massachusetts~4K0.87×
48New Hampshire<1K0.87×
49Iowa~2K0.85×
50New Jersey~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Black Pumas, United States
0.84×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Pumas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Pumas audience
#·InterestCategoryAffinity×
01The Green MileMovies & TV294.55×
02The KillsMusic & Radio26.85×
03Ryan AdamsMusic & Radio26.67×
04The RunawaysMusic & Radio25.08×
05Bon IverMusic & Radio23.07×
06Thandie NewtonMovies & TV20.00×
07Tedeschi Trucks BandMusic & Radio18.70×
08Jack WhiteMovies & TV17.08×
09Bonnie RaittMusic & Radio15.68×
10Brandi CarlileMusic & Radio14.34×
11Florence and the MachineMusic & Radio13.18×
12Tame ImpalaMusic & Radio9.75×
13Bob DylanMusic & Radio6.21×
14True DetectiveMovies & TV4.24×
15Musical filmMovies & TV3.19×
16Renewable energyBusiness & Career3.11×
17TicketmasterTravel & Leisure2.77×
18AirbnbTravel & Leisure2.20×
19Blues musicMusic & Radio2.16×
20Trader Joe'sShopping1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Pumas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Pumas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
SustainabilityBALANCE1.64×
Career OrientationPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Pumas audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
DIY MentalityTHRILL0.86×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Pumas have in United States?

Black Pumas has an estimated audience of 273,816 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black Pumas fans?

48.7% of Black Pumas fans are female, 51.3% are male, with an average age of 38.2 years.

03

Which brands do Black Pumas fans like most?

Black Pumas fans show strongest brand affinity for The Green Mile (294.55×), Jack White (17.08×), and Thandie Newton (20×) over the country average.

04

Where do Black Pumas fans live in United States?

Black Pumas fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Black Pumas fans also like?

Beyond Black Pumas itself, the audience over-indexes on Jack White (17.08×), Thandie Newton (20×), Brandi Carlile (14.34×), and The Kills (26.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Black Pumas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Pumas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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