Black Pumas Audience in United States
Black Pumas has an estimated audience of 261,606 people in United States. 51.8% are female, 48.2% are male, average age 39.0. Top brand affinities: The Green Mile, Kia Sportage, Thandie Newton, The Kills, Jack White.
Top brand affinities include The Green Mile, Kia Sportage, Thandie Newton, with strongest over-indexing on The Green Mile (187.64× the country average). Demographically, the Black Pumas audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Black Pumas fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 39.0 |
| Estimated audience size | 261,606 |
Audience persona
The typical Black Pumas fan in United States is balanced, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for The Green Mile.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Green Mile | 187.64× | Movies & TV |
| Kia Sportage | 23.3× | Cars & Mobility |
| Thandie Newton | 20× | Movies & TV |
| The Kills | 24.7× | Music & Radio |
| Jack White | 11.98× | Movies & TV |
| Brandi Carlile | 10.18× | Music & Radio |
| Tedeschi Trucks Band | 21.4× | Music & Radio |
| Superman | 1.74× | Movies & TV |
| True Detective | 4.43× | Movies & TV |
| The Runaways | 29.97× | Music & Radio |
| Ryan Adams | 23.47× | Music & Radio |
| Honda HR-V | 15.43× | Cars & Mobility |
| Bon Iver | 18.23× | Music & Radio |
| Tame Impala | 11.15× | Music & Radio |
| Arcade Fire | 20.28× | Music & Radio |
| Singer-songwriter | 2.04× | Music & Radio |
| Hozier (musician) | 10.31× | Music & Radio |
| Neil Young | 8.82× | Music & Radio |
| Mac DeMarco | 13.81× | Music & Radio |
| Do it yourself (DIY) | 1.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Design Affinity | PREMIUM | 1.72 |
| Early Adopter Mentality | POWER | 1.62 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Patriotism | CONSERVATISM | 1.53 |
| Community Orientation | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Brazil | 7.6% |
| United Kingdom | 6.3% |
See Black Pumas audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Black Pumas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.