Rascasse Audience Intelligence

Luxury vehicle Audience in Brazil

A data profile of the people who buy, follow and care about Luxury vehicle in Brazil — modelled from more than twelve digital signal sources. Luxury vehicle has an estimated audience of 3,867,503 people in Brazil.

#1166among Topic in Brazil#60in Cars & Mobility

The average Luxury vehicle fan in Brazil is 43.4 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury vehicle profile in Brazil.

Audience size
3.9M
in Brazil
Gender
49.6%♀
50.4% male
Age
43.4
average years
Country rank
#1762
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury vehicle fans

49.6% are female, 50.4% are male, average age 43.4.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Luxury vehicle audience in Brazil
MetricValue
Female49.6%
Male50.4%
Average age43.4
Estimated audience size3,867,503
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Luxury vehicle audience in Brazil
Age bracketShare%
16-199%
20-2918%
30-3921%
40-4923%
50+29%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Luxury vehicle audience comes from Brazil.

Worldwide audience distribution share by country for Luxury vehicle
CountryShare
United States15.8%
Japan6.5%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury vehicle audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Luxury vehicle fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio Grande do Sul~200K1.06×
02Pernambuco~200K1.06×
03Goiás~200K1.06×
04Santa Catarina~200K1.05×
05Ceará~200K1.05×
06Mato Grosso~80K1.05×
07Alagoas~60K1.04×
08Minas Gerais~400K1.03×
09Rio de Janeiro~400K1.01×
10Bahia~300K1.01×
11Pará~100K1.00×
12Paraíba~80K1.00×
13Amazonas~70K1.00×
14Rio Grande do Norte~60K1.00×
15Federal District~60K1.00×
16Piauí~50K1.00×
17Paraná~200K0.99×
18São Paulo~1M0.95×
19Acre0.00×
20Sergipe0.00×
21Amapá0.00×
22Espírito Santo0.00×
23Mato Grosso do Sul0.00×
24Tocantins0.00×
25Rondônia0.00×
26Roraima0.00×
27Maranhão0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Brazil

See Luxury vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Luxury vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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