Luxury vehicle Audience in United States

Luxury vehicle logo

Luxury vehicle has an estimated audience of 16,877,308 people in United States. 39.1% are female, 60.9% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Autotrader, The Open Championship, Backcountry skiing, Rory McIlroy.

The average Luxury vehicle fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Autotrader, The Open Championship, with strongest over-indexing on CarGurus (1.54× the country average). Demographically, the Luxury vehicle audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Luxury vehicle fans

Demographic split for Luxury vehicle audience in United States
MetricValue
Female39.1%
Male60.9%
Average age41.8
Estimated audience size16,877,308

Audience persona

The typical Luxury vehicle fan in United States is more male, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Luxury vehicle in United States
RegionReachAffinity
California1,920,7261.03×
Texas1,855,7771.28×
Florida1,398,6151.22×
New York1,014,2221.08×
Georgia741,9651.43×
Illinois588,2591.05×
North Carolina559,2081.1×
Pennsylvania505,8660.89×
Ohio484,6090.93×
Michigan460,8231.04×
New Jersey447,2441.04×
Virginia413,2241.01×
Tennessee409,0791.21×
Louisiana361,1501.66×
Arizona344,8611×
Maryland338,9791.17×
Indiana296,7940.96×
Washington292,6330.86×
Massachusetts291,3330.88×
Missouri277,3501.02×
Alabama274,0241.16×
South Carolina272,5491.07×
Colorado244,5510.92×
Wisconsin214,8600.85×
Kentucky210,1330.99×
Minnesota194,1020.8×
Nevada191,6221.17×
Mississippi187,7331.35×
Oklahoma183,8620.98×
Arkansas175,8761.26×
Oregon151,3400.78×
Connecticut147,5570.87×
Utah117,2520.78×
Kansas111,9180.84×
Iowa111,1910.8×
New Mexico79,1590.94×
West Virginia76,0820.97×
Nebraska63,6600.75×
Idaho62,4520.74×
Hawaii52,2010.72×
New Hampshire48,7580.73×
Delaware48,1861.03×
Rhode Island47,0820.88×
Maine47,0530.78×
Washington, District of Columbia46,3900.91×
Alaska39,3681.09×
Montana36,7700.79×
South Dakota36,2930.93×
North Dakota35,3381.02×
Vermont30,8721.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luxury vehicle audience
BrandAffinityCategory
CarGurus1.54×Cars & Mobility
Autotrader1.51×Cars & Mobility
The Open Championship1.53×Sports
Backcountry skiing1.58×Sports
Rory McIlroy1.65×Sports
Ryder Cup1.51×Sports
Ski mountaineering1.54×Sports
Titleist1.53×Sports
Bicycle touring1.54×Sports
Honda Civic1.53×Cars & Mobility
Automotive lighting1.51×Cars & Mobility
Electric bicycle1.52×Cars & Mobility
MSC Cruises1.6×Travel & Leisure
Ski touring1.63×Sports
Prime1.64×
Toyota Land Cruiser1.63×Cars & Mobility
Powertrain1.51×Cars & Mobility
Freestyle skiing1.51×Sports
City car1.57×Cars & Mobility
Headlamp1.56×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luxury vehicle audience
TraitClusterScore
Luxury OrientationPREMIUM1.37
Family OrientationCONSERVATISM1.33
ExtroversionTHRILL1.2
Early Adopter MentalityPOWER1.18
LGBTQ+ IdentityOPEN1.15
Quality AwarenessPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Luxury vehicle
CountryShare
United States15.8%
Japan6.5%
Italy4.7%

See Luxury vehicle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Luxury vehicle have in United States?

Luxury vehicle has an estimated audience of 16,877,308 people in United States, concentrated in California and Texas.

What is the gender split and age of Luxury vehicle fans?

39.1% of Luxury vehicle fans are female, 60.9% are male, with an average age of 41.8 years.

Which brands do Luxury vehicle fans like most?

Luxury vehicle fans show strongest brand affinity for CarGurus (1.54×), Autotrader (1.51×), and The Open Championship (1.53×) over the country average.

Where do Luxury vehicle fans live in United States?

Luxury vehicle fans in United States are most concentrated in California (reach 1,920,726), Texas (reach 1,855,777), and Florida (reach 1,398,615). These three regions account for the largest share of the active audience.

What other brands do Luxury vehicle fans also like?

Beyond Luxury vehicle itself, the audience over-indexes on Autotrader (1.51×), The Open Championship (1.53×), Backcountry skiing (1.58×), and Rory McIlroy (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.