Rascasse Audience Intelligence

Luxury vehicle Audience in United States

A data profile of the people who buy, follow and care about Luxury vehicle in United States — modelled from more than twelve digital signal sources. Luxury vehicle has an estimated audience of 16,877,308 people in United States.

#1394among Topic in United States#66in Cars & Mobility

The average Luxury vehicle fan in United States is 41.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include CarGurus, Autotrader, The Open Championship, with strongest over-indexing on CarGurus (1.54× the country average).

Demographically, the Luxury vehicle audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luxury vehicle fan in United States is more male, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for CarGurus.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury vehicle profile in United States.

Audience size
16.9M
in United States
Gender
39.1%♀
60.9% male
Age
41.8
average years
Country rank
#2036
Topic in United States
Fig. 01

Search interest · 12-month trend

+182%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury vehicle fans

39.1% are female, 60.9% are male, average age 41.8.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Luxury vehicle audience in United States
MetricValue
Female39.1%
Male60.9%
Average age41.8
Estimated audience size16,877,308
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Luxury vehicle audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Luxury vehicle audience comes from United States.

Worldwide audience distribution share by country for Luxury vehicle
CountryShare
United States15.8%
Japan6.5%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury vehicle fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K1.41×
02Mississippi~200K1.32×
03Texas~2M1.21×
04Arkansas~200K1.20×
05Georgia~600K1.19×
06Florida~1.5M1.14×
07Tennessee~400K1.14×
08Alabama~300K1.13×
09Nebraska~90K1.11×
10Kansas~100K1.10×
11Oklahoma~200K1.09×
12Nevada~200K1.06×
13Missouri~300K1.05×
14South Carolina~300K1.05×
15Maryland~300K1.04×
16Kentucky~200K1.04×
17North Carolina~500K1.03×
18Indiana~300K1.03×
19West Virginia~80K1.03×
20Illinois~600K1.02×
21Michigan~400K1.01×
22Arizona~300K1.01×
23Connecticut~200K1.01×
24Ohio~500K1.00×
25Delaware~50K1.00×
26South Dakota~40K1.00×
27New Jersey~400K0.99×
28North Dakota~30K0.98×
29New York~900K0.97×
30Virginia~400K0.97×
31Alaska~30K0.97×
32Massachusetts~300K0.96×
33Iowa~100K0.96×
34New Mexico~80K0.96×
35Vermont~30K0.96×
36California~2M0.95×
37Washington~300K0.94×
38Rhode Island~50K0.94×
39Washington, District of Columbia~50K0.94×
40Wisconsin~200K0.93×
41Minnesota~200K0.93×
42Hawaii~70K0.93×
43Montana~40K0.92×
44Colorado~200K0.91×
45New Hampshire~60K0.91×
46Maine~50K0.91×
47Pennsylvania~500K0.90×
48Utah~100K0.88×
49Idaho~70K0.88×
50Oregon~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Luxury vehicle, United States
0.83×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury vehicle audience
#·InterestCategoryAffinity×
01Rory McIlroySports1.65×
02PrimeBrand1.64×
03Toyota Land CruiserCars & Mobility1.63×
04Ski touringSports1.63×
05MSC CruisesTravel & Leisure1.60×
06Backcountry skiingSports1.58×
07City carCars & Mobility1.57×
08CarGurusCars & Mobility1.54×
09Ski mountaineeringSports1.54×
10Bicycle touringSports1.54×
11The Open ChampionshipSports1.53×
12City BankBusiness & Career1.53×
13TitleistSports1.53×
14Honda CivicCars & Mobility1.53×
15Electric bicycleCars & Mobility1.52×
16AutotraderCars & Mobility1.51×
17Ryder CupSports1.51×
18Automotive lightingCars & Mobility1.51×
19PowertrainCars & Mobility1.51×
20Freestyle skiingSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury vehicle audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.14×
PatriotismCONSERVATISM1.12×
Risk AppetiteTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury vehicle audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Community OrientationOPEN0.91×
IndulgenceJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury vehicle have in United States?

Luxury vehicle has an estimated audience of 16,877,308 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Luxury vehicle fans?

39.1% of Luxury vehicle fans are female, 60.9% are male, with an average age of 41.8 years.

03

Which brands do Luxury vehicle fans like most?

Luxury vehicle fans show strongest brand affinity for CarGurus (1.54×), Autotrader (1.51×), and The Open Championship (1.53×) over the country average.

04

Where do Luxury vehicle fans live in United States?

Luxury vehicle fans in United States are most concentrated in Texas (reach ~2M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Luxury vehicle fans also like?

Beyond Luxury vehicle itself, the audience over-indexes on Autotrader (1.51×), The Open Championship (1.53×), Backcountry skiing (1.58×), and City Bank (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Luxury vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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