Rascasse Audience Intelligence

Undergraduate education Audience in Brazil

A data profile of the people who buy, follow and care about Undergraduate education in Brazil — modelled from more than twelve digital signal sources. Undergraduate education has an estimated audience of 12,121,873 people in Brazil.

#268among Topic in Brazil#61in Business & Career

The average Undergraduate education fan in Brazil is 37.8 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Undergraduate education profile in Brazil.

Audience size
12.1M
in Brazil
Gender
63.4%♀
36.6% male
Age
37.8
average years
Country rank
#407
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Undergraduate education fans

63.4% are female, 36.6% are male, average age 37.8.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Undergraduate education audience in Brazil
MetricValue
Female63.4%
Male36.6%
Average age37.8
Estimated audience size12,121,873
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Undergraduate education audience in Brazil
Age bracketShare%
16-1920%
20-2924%
30-3921%
40-4918%
50+17%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Undergraduate education audience comes from Brazil.

Worldwide audience distribution share by country for Undergraduate education
CountryShare
United States18.9%
Brazil16.2%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Undergraduate education audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Undergraduate education fans by region: top regions in Brazil
#RegionReachAffinity×
01Amazonas~200K1.05×
02Rio Grande do Norte~200K1.03×
03Roraima~40K1.03×
04Rio Grande do Sul~700K1.02×
05Paraíba~200K1.02×
06Amapá~40K1.02×
07Goiás~500K1.00×
08Pará~400K1.00×
09Maranhão~300K1.00×
10Mato Grosso~200K1.00×
11Piauí~200K1.00×
12Sergipe~100K1.00×
13Bahia~800K0.99×
14Santa Catarina~600K0.99×
15Pernambuco~600K0.99×
16Ceará~500K0.99×
17Espírito Santo~300K0.99×
18Federal District~200K0.99×
19Paraná~700K0.98×
20Minas Gerais~1M0.97×
21Rio de Janeiro~1M0.97×
22São Paulo~3M0.93×
23Alagoas0.00×
24Tocantins0.00×
25Mato Grosso do Sul0.00×
26Rondônia0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Undergraduate education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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