Undergraduate education Audience in Brazil
Undergraduate education has an estimated audience of 12,121,873 people in Brazil. 63.4% are female, 36.6% are male, average age 37.8. Top regions: São Paulo, Rio Grande do Sul, Rio de Janeiro.
The average Undergraduate education fan in Brazil is 37.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio Grande do Sul, Rio de Janeiro. Demographically, the Undergraduate education audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Undergraduate education fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 37.8 |
| Estimated audience size | 12,121,873 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 970,834 | 0.31× |
| Rio Grande do Sul | 866,476 | 1.21× |
| Rio de Janeiro | 686,903 | 0.6× |
| Bahia | 659,237 | 0.82× |
| Minas Gerais | 650,675 | 0.52× |
| Amazonas | 502,593 | 2.39× |
| Santa Catarina | 491,049 | 0.88× |
| Goiás | 460,339 | 0.99× |
| Paraná | 450,159 | 0.61× |
| Paraíba | 431,941 | 1.77× |
| Pará | 405,986 | 1.03× |
| Rio Grande do Norte | 395,775 | 1.96× |
| Pernambuco | 295,137 | 0.53× |
| Maranhão | 282,392 | 0.93× |
| Mato Grosso | 229,390 | 1.01× |
| Federal District | 148,073 | 0.73× |
| Piauí | 142,403 | 0.85× |
| Amapá | 138,857 | 3.23× |
| Sergipe | 136,784 | 1.08× |
| Roraima | 133,756 | 3.91× |
| Ceará | 121,641 | 0.23× |
| Espírito Santo | 101,612 | 0.4× |
| Rondônia | None× | |
| Alagoas | None× | |
| Mato Grosso do Sul | None× | |
| Tocantins | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.32 |
| Quality Awareness | PREMIUM | 1.24 |
| Design Affinity | PREMIUM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Risk Appetite | THRILL | 1.1 |
| Sustainability | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 16.2% |
| India | 7.1% |
See Undergraduate education audiences in other countries
- Undergraduate education — Germany
- Undergraduate education — United States
- Undergraduate education — United Kingdom
- Undergraduate education — France
- Undergraduate education — Italy
- Undergraduate education — Spain
- Undergraduate education — Japan
- Undergraduate education — South Korea
- Undergraduate education — India
- Undergraduate education — Canada
- Undergraduate education — Mexico
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Undergraduate education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.