How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | TToronto Maple Leafs | 11M | 71.4% | 39.4 | 38.3% | Ice hockey |
| 2 | MMontreal Canadiens | 11M | 65.0% | 39.2 | 38.2% | Ice hockey |
| 3 | EEdmonton Oilers | 8.1M | 63.9% | 38.4 | 37.3% | Ice hockey |
| 4 | VVegas Golden Knights | 5.6M | 38.1% | 38.4 | 41.8% | Ice hockey |
| 5 | VVancouver Canucks | 4.9M | 53.9% | 39.3 | 38.2% | Ice hockey |
| 6 | OOttawa Senators | 4M | 61.8% | 40.2 | 31.6% | Ice hockey |
| 7 | WWinnipeg Jets | 3.9M | 56.6% | 38.6 | 36.6% | Ice hockey |
| 8 | MMitchell Marner | 3.3M | 70.4% | 38.2 | 41.6% | Ice hockey |
| 9 | CCalgary Flames | 2.9M | 56.4% | 38.8 | 35.6% | Ice hockey |
| 10 | BBoston Bruins | 2.4M | 23.1% | 41.3 | 28.8% | Ice hockey |
| 11 | BBuffalo Sabres | 2.1M | 21.0% | 39.4 | 28.0% | Ice hockey |
| 12 | PPittsburgh Penguins | 2.1M | 19.1% | 39.1 | 28.1% | Ice hockey |
| 13 | CColorado Avalanche | 2M | 20.3% | 39.8 | 23.8% | Ice hockey |
| 14 | DDetroit Red Wings | 1.9M | 18.2% | 38.8 | 28.5% | Ice hockey |
| 15 | TTampa Bay Lightning | 1.8M | 18.1% | 39.0 | 30.6% | Ice hockey |
| 16 | CCarolina Hurricanes | 1.8M | 17.8% | 41.3 | 23.2% | Ice hockey |
| 17 | CCole Caufield | 1.7M | 80.2% | 38.7 | 39.9% | Ice hockey |
| 18 | NNick Suzuki | 1.6M | 83.0% | 38.7 | 39.9% | Ice hockey |
| 19 | QQuinn Hughes | 1.6M | 31.3% | 38.7 | 34.5% | Ice hockey |
| 20 | LLane Hutson | 1.5M | 80.0% | 38.7 | 39.9% | Ice hockey |
| 21 | IIvan Demidov | 1.5M | 83.6% | 38.7 | 39.9% | Ice hockey |
| 22 | MMacklin Celebrini | 1.5M | 40.5% | 39.0 | 33.8% | Ice hockey |
| 23 | WWashington Capitals | 1.3M | 23.3% | 40.4 | 23.3% | Ice hockey |
| 24 | CChicago Blackhawks | 1.2M | 16.9% | 38.9 | 27.0% | Ice hockey |
| 25 | PPatrik Laine | 1.2M | 54.9% | 38.7 | 39.9% | Ice hockey |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular nhl teams compiled?
Rascasse aggregates anonymized search-behavior signals across Canada and ranks each nhl team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest nhl team in Canada?
Toronto Maple Leafs currently leads with an estimated audience of 11M people in Canada.