A data profile of the people who buy, follow and care about Computing in Colombia — modelled from more than twelve digital signal sources. Computing has an estimated audience of 2,146,662 people in Colombia.
Computing has an estimated audience of 2,146,662 people in Colombia. 42.6% are female, 57.4% are male, average age 36.3. Top brand affinities: Retail banking, Bank account, Projectors, Amazon Music, Robotics.
Top brand affinities include Retail banking, Bank account, Projectors, with strongest over-indexing on Retail banking (1.89× the country average).
Demographically, the Computing audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Computing fan in Colombia is more male, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Retail banking.
The key figures that characterise the Computing profile in Colombia.
42.6% are female, 57.4% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 36.3 |
| Estimated audience size | 2,146,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Computing audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 9.7% |
| India | 4.4% |
The strongest cross-interests of the Computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toshiba | Technology & Electronics | 1.98× | ||
| 02 | Projectors | Technology & Electronics | 1.97× | ||
| 03 | Retail banking | Business & Career | 1.89× | ||
| 04 | Amazon Music | Music & Radio | 1.88× | ||
| 05 | Counter-Strike: Global Offensive | Games | 1.88× | ||
| 06 | Data science | Business & Career | 1.82× | ||
| 07 | Dyson | Home & Garden | 1.74× | ||
| 08 | Hewlett-Packard | Technology & Electronics | 1.64× | ||
| 09 | Husqvarna | Home & Garden | 1.64× | ||
| 10 | Amazon Web Services | Technology & Electronics | 1.62× | ||
| 11 | Robotics | Technology & Electronics | 1.59× | ||
| 12 | The Legend of Zelda | Games | 1.58× | ||
| 13 | Ryder Cup | Sports | 1.58× | ||
| 14 | Hybrid electric vehicle | Cars & Mobility | 1.57× | ||
| 15 | Dell | Technology & Electronics | 1.57× | ||
| 16 | AutoCAD | Technology & Electronics | 1.56× | ||
| 17 | Air purifier | Home & Garden | 1.53× | ||
| 18 | Bank account | Business & Career | 1.52× | ||
| 19 | Open world | Games | 1.52× | ||
| 20 | Jessica Alba | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.42× | |
| Career Orientation | POWER | 1.36× | |
| DIY Mentality | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.61× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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