A data profile of the people who buy, follow and care about Miami in Colombia — modelled from more than twelve digital signal sources. Miami has an estimated audience of 2,401,095 people in Colombia.
Miami has an estimated audience of 2,401,095 people in Colombia. 57.5% are female, 42.5% are male, average age 35.0. Top brand affinities: Jessica Alba, Motorboat, Hyatt, Bespoke tailoring, Las Vegas Raiders.
Top brand affinities include Jessica Alba, Motorboat, Hyatt, with strongest over-indexing on Jessica Alba (1.99× the country average).
Demographically, the Miami audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Miami fan in Colombia is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Jessica Alba.
The key figures that characterise the Miami profile in Colombia.
57.5% are female, 42.5% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 35.0 |
| Estimated audience size | 2,401,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Miami audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 45.6% |
| Brazil | 4.3% |
| Spain | 4.3% |
The strongest cross-interests of the Miami audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New York Rangers | Sports | 2.12× | ||
| 02 | Jessica Alba | Movies & TV | 1.99× | ||
| 03 | Maison Margiela | Fashion & Accessoires | 1.77× | ||
| 04 | Boat show | Travel & Leisure | 1.77× | ||
| 05 | Starwood Hotels and Resorts Worldwide | Travel & Leisure | 1.68× | ||
| 06 | Las Vegas Raiders | Sports | 1.66× | ||
| 07 | Ritz-Carlton Hotel Company | Travel & Leisure | 1.64× | ||
| 08 | Fairmont Hotels and Resorts | Travel & Leisure | 1.63× | ||
| 09 | Hyatt | Travel & Leisure | 1.59× | ||
| 10 | Mandarin Oriental Hotel Group | Travel & Leisure | 1.59× | ||
| 11 | Bespoke tailoring | Fashion & Accessoires | 1.58× | ||
| 12 | Terraced house | Home & Garden | 1.58× | ||
| 13 | Holiday Inn Express | Travel & Leisure | 1.58× | ||
| 14 | Biathlon | Sports | 1.57× | ||
| 15 | Shangri-La | Travel & Leisure | 1.55× | ||
| 16 | Motorboat | Cars & Mobility | 1.54× | ||
| 17 | Antique shop | Home & Garden | 1.53× | ||
| 18 | Breitling | Fashion & Accessoires | 1.51× | ||
| 19 | Washington Commanders | Sports | 1.50× | ||
| 20 | Audi S4 | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.15× | |
| Career Orientation | POWER | 1.15× | |
| Design Affinity | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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