A data profile of the people who buy, follow and care about Portugal in Colombia — modelled from more than twelve digital signal sources. Portugal has an estimated audience of 2,234,231 people in Colombia.
Portugal has an estimated audience of 2,234,231 people in Colombia. 65.2% are female, 34.8% are male, average age 35.6. Top brand affinities: Roller coaster.
Top brand affinities include Roller coaster, with strongest over-indexing on Roller coaster (1.54× the country average).
Demographically, the Portugal audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Portugal fan in Colombia is more female, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Roller coaster.
The key figures that characterise the Portugal profile in Colombia.
65.2% are female, 34.8% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 35.6 |
| Estimated audience size | 2,234,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Portugal audience comes from Colombia.
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
The strongest cross-interests of the Portugal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roller coaster | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Tradition | CONSERVATISM | 1.16× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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