A data profile of the people who buy, follow and care about Thought in Colombia — modelled from more than twelve digital signal sources. Thought has an estimated audience of 2,405,126 people in Colombia.
Thought has an estimated audience of 2,405,126 people in Colombia. 58.7% are female, 41.3% are male, average age 37.2. Top brand affinities: Tradition, Non-alcoholic beverage, Rail transport, Herbalism, Mineral water.
Top brand affinities include Tradition, Non-alcoholic beverage, Rail transport, with strongest over-indexing on Tradition (1.55× the country average).
Demographically, the Thought audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Thought fan in Colombia is more female, around 37.2 years old, with strong Tradition tendencies and a notable affinity for Tradition.
The key figures that characterise the Thought profile in Colombia.
58.7% are female, 41.3% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 37.2 |
| Estimated audience size | 2,405,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Thought audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Thought audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.97× | ||
| 02 | Deportivo Alavés | Sports | 1.93× | ||
| 03 | Herbalism | Health | 1.89× | ||
| 04 | Endangered species | Pets & Animals | 1.87× | ||
| 05 | Jessica Alba | Movies & TV | 1.83× | ||
| 06 | Lawn mower | Home & Garden | 1.83× | ||
| 07 | Crystal Palace F.C. | Sports | 1.79× | ||
| 08 | Real Sociedad | Sports | 1.68× | ||
| 09 | NHL | Sports | 1.66× | ||
| 10 | Cate Blanchett | Movies & TV | 1.64× | ||
| 11 | New York Yankees | Sports | 1.63× | ||
| 12 | NASCAR | Sports | 1.63× | ||
| 13 | Getafe CF | Sports | 1.63× | ||
| 14 | Rail transport | Travel & Leisure | 1.60× | ||
| 15 | Cappuccino | Food & Beverages | 1.60× | ||
| 16 | Internet & Social Media | 1.57× | |||
| 17 | Tradition | Politics & Society | 1.55× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.55× | ||
| 19 | UNESCO | Politics & Society | 1.54× | ||
| 20 | Mineral water | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.55× | |
| Spirituality | BALANCE | 1.38× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.