BahnCard Audience in Germany
BahnCard has an estimated audience of 382,038 people in Germany. 52.7% are female, 47.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kids club, Deutsche Bahn, Pool (cue sports), Rapid transit, Trenitalia.
The average BahnCard fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kids club, Deutsche Bahn, Pool (cue sports), with strongest over-indexing on Kids club (117.34× the country average). Demographically, the BahnCard audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of BahnCard fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 40.9 |
| Estimated audience size | 382,038 |
Audience persona
The typical BahnCard fan in Germany is balanced, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Kids club.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,983 | 0.93× |
| Bayern | 72,605 | 1.18× |
| Baden-Württemberg | 57,690 | 1.11× |
| Niedersachsen | 40,948 | 1.1× |
| Hessen | 37,983 | 1.3× |
| Berlin | 25,661 | 1.5× |
| Rheinland-Pfalz | 17,624 | 0.92× |
| Sachsen | 16,020 | 0.85× |
| Schleswig-Holstein | 13,472 | 0.98× |
| Hamburg | 12,387 | 1.43× |
| Brandenburg | 10,185 | 0.86× |
| Thüringen | 7,918 | 0.81× |
| Sachsen-Anhalt | 6,648 | 0.67× |
| Mecklenburg-Vorpommern | 5,416 | 0.74× |
| Bremen | 3,248 | 0.99× |
| Saarland | 2,804 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kids club | 117.34× | Kids & Family |
| Deutsche Bahn | 5.45× | Cars & Mobility |
| Pool (cue sports) | 16.48× | Sports |
| Rapid transit | 13.28× | Cars & Mobility |
| Trenitalia | 20× | Cars & Mobility |
| Canadian Pacific Railway | 71.59× | Cars & Mobility |
| Roller derby | 20× | Sports |
| Girls with guns | 20× | Politics & Society |
| Deutschlandticket | 2.34× | Cars & Mobility |
| Rebate (marketing) | 3.68× | Shopping |
| High-speed rail | 12.18× | Cars & Mobility |
| Palestine | 5.93× | Travel & Leisure |
| 1.54× | Internet & Social Media | |
| Ryanair | 1.67× | Travel & Leisure |
| Airbnb | 1.52× | Travel & Leisure |
| Flixtrain | 4.3× | Cars & Mobility |
| The Epoch Times | 3.45× | News |
| BMX bike | 16.74× | Sports |
| Booking.com | 1.74× | Travel & Leisure |
| BMX | 5.09× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.94 |
| Early Adopter Mentality | POWER | 1.69 |
| Sports Activity | POWER | 1.57 |
| Travelling | THRILL | 1.38 |
| Family Orientation | CONSERVATISM | 1.36 |
| Quality Awareness | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.0% |
| United States | 2.9% |
| United Kingdom | 2.8% |
See BahnCard audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does BahnCard have in Germany?
BahnCard has an estimated audience of 382,038 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BahnCard fans?
52.7% of BahnCard fans are female, 47.3% are male, with an average age of 40.9 years.
Which brands do BahnCard fans like most?
BahnCard fans show strongest brand affinity for Kids club (117.34×), Deutsche Bahn (5.45×), and Pool (cue sports) (16.48×) over the country average.
Where do BahnCard fans live in Germany?
BahnCard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,983), Bayern (reach 72,605), and Baden-Württemberg (reach 57,690). These three regions account for the largest share of the active audience.
What other brands do BahnCard fans also like?
Beyond BahnCard itself, the audience over-indexes on Deutsche Bahn (5.45×), Pool (cue sports) (16.48×), Rapid transit (13.28×), and Trenitalia (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BahnCard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.