Rascasse Audience Intelligence

Buckwheat Audience in Germany

A data profile of the people who buy, follow and care about Buckwheat in Germany — modelled from more than twelve digital signal sources. Buckwheat has an estimated audience of 2,331,695 people in Germany.

#9among Dish in Germany#1692among Topic in Germany#142in Food & Beverages

The average Buckwheat fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buckwheat profile in Germany.

Audience size
2.3M
in Germany
Gender
100.0%♀
0.0% male
Age
43.0
average years
Country rank
#2858
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buckwheat fans

100.0% are female, 0.0% are male, average age 43.0.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Buckwheat audience in Germany
MetricValue
Female100.0%
Male0.0%
Average age43.0
Estimated audience size2,331,695
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Buckwheat audience in Germany
Age bracketShare%
16-195%
20-2914%
30-3931%
40-4938%
50+13%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Buckwheat audience comes from Germany.

Worldwide audience distribution share by country for Buckwheat
CountryShare
Germany56.3%
Taiwan5.6%
Ukraine4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buckwheat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Buckwheat fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K2.60×
02Hessen~200K1.42×
03Hamburg~70K1.31×
04Bayern~400K1.12×
05Bremen~20K1.08×
06Baden-Württemberg~300K1.05×
07Nordrhein-Westfalen~500K0.94×
08Rheinland-Pfalz~100K0.88×
09Saarland~20K0.87×
10Sachsen~90K0.82×
11Schleswig-Holstein~70K0.81×
12Brandenburg~60K0.80×
13Niedersachsen~200K0.78×
14Thüringen~40K0.74×
15Mecklenburg-Vorpommern~30K0.74×
16Sachsen-Anhalt~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Buckwheat, Germany
0.73×1.00×2.60×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Buckwheat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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