Rascasse Audience Intelligence

Fleabag Audience in Germany

A data profile of the people who buy, follow and care about Fleabag in Germany — modelled from more than twelve digital signal sources. Fleabag has an estimated audience of 460,840 people in Germany.

#3among Comedy-drama in Germany#683among Movie / TV Show / Series in Germany#2002in Movies & TV

The average Fleabag fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Basic Instinct, Malcolm in the Middle, Amazon Instant Video, with strongest over-indexing on Basic Instinct (36.23× the country average).

Demographically, the Fleabag audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fleabag fan in Germany is more female, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Basic Instinct.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy-drama

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fleabag profile in Germany.

Audience size
461K
in Germany
Gender
56.1%♀
43.9% male
Age
36.3
average years
Country rank
#12531
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fleabag viewers

56.1% are female, 43.9% are male, average age 36.3.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Fleabag audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age36.3
Estimated audience size460,840
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Fleabag audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3921%
40-4919%
50+13%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Fleabag audience comes from Germany.

Worldwide audience distribution share by country for Fleabag
CountryShare
United States20.3%
Brazil10.3%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fleabag audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fleabag fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K2.26×
02Hamburg~20K1.48×
03Bremen~5K1.21×
04Hessen~40K1.15×
05Bayern~70K1.02×
06Nordrhein-Westfalen~100K1.01×
07Sachsen~20K0.97×
08Schleswig-Holstein~10K0.88×
09Baden-Württemberg~50K0.87×
10Rheinland-Pfalz~20K0.87×
11Niedersachsen~40K0.81×
12Brandenburg~10K0.79×
13Thüringen~8K0.73×
14Saarland~4K0.70×
15Sachsen-Anhalt~8K0.69×
16Mecklenburg-Vorpommern~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Fleabag, Germany
0.69×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fleabag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fleabag audience
#·InterestCategoryAffinity×
01NoragamiLiterature48.81×
02Basic InstinctMovies & TV36.23×
03The Last Ship (TV series)Movies & TV32.33×
04Hart of DixieMovies & TV28.04×
05It's Always Sunny in PhiladelphiaMovies & TV25.23×
06Zach GalifianakisMovies & TV24.19×
07Big Time RushMovies & TV22.33×
08Californication (TV series)Movies & TV20.45×
09Malcolm in the MiddleMovies & TV19.76×
10Knight Rider (1982 TV series)Movies & TV19.39×
11John KrasinskiMovies & TV16.74×
12The Grand Budapest HotelMovies & TV15.37×
13Scandal (TV series)Movies & TV11.75×
14Eyes Wide ShutMovies & TV11.44×
15Person of Interest (TV series)Movies & TV11.30×
16Jeremy Allen WhiteMovies & TV10.47×
17Robert PattinsonMovies & TV10.33×
18Amazon Instant VideoMovies & TV7.22×
19True DetectiveMovies & TV4.61×
20NatureHome & Garden2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fleabag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fleabag audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
TraditionCONSERVATISM1.24×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fleabag audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Pet OwnershipJOY0.77×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fleabag have in Germany?

Fleabag has an estimated audience of 460,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fleabag viewers?

56.1% of Fleabag fans are female, 43.9% are male, with an average age of 36.3 years.

03

Which brands do Fleabag fans like most?

Fleabag fans show strongest brand affinity for Basic Instinct (36.23×), Malcolm in the Middle (19.76×), and Amazon Instant Video (7.22×) over the country average.

04

Where do Fleabag fans live in Germany?

Fleabag fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Fleabag fans also like?

Beyond Fleabag itself, the audience over-indexes on Malcolm in the Middle (19.76×), Amazon Instant Video (7.22×), Big Time Rush (22.33×), and Person of Interest (TV series) (11.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy-drama audiences in Germany

See Fleabag audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fleabag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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