Fleabag Audience in Germany
Fleabag has an estimated audience of 471,667 people in Germany. 54.6% are female, 45.4% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kuopio, Zagreb, Dog breed, Kalidou Koulibaly, Israel.
The average Fleabag fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kuopio, Zagreb, Dog breed, with strongest over-indexing on Kuopio (63.2× the country average). Demographically, the Fleabag audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy-drama
Demographics of Fleabag fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 37.4 |
| Estimated audience size | 471,667 |
Audience persona
The typical Fleabag fan in Germany is balanced, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Kuopio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,211 | 1.05× |
| Bayern | 78,283 | 1.02× |
| Baden-Württemberg | 56,644 | 0.87× |
| Berlin | 51,651 | 2.42× |
| Hessen | 44,288 | 1.22× |
| Niedersachsen | 37,043 | 0.8× |
| Sachsen | 21,941 | 0.94× |
| Rheinland-Pfalz | 19,965 | 0.84× |
| Hamburg | 16,372 | 1.52× |
| Schleswig-Holstein | 14,842 | 0.87× |
| Brandenburg | 11,189 | 0.76× |
| Thüringen | 8,111 | 0.67× |
| Sachsen-Anhalt | 7,732 | 0.63× |
| Mecklenburg-Vorpommern | 5,763 | 0.63× |
| Bremen | 4,790 | 1.18× |
| Saarland | 3,485 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kuopio | 63.2× | Travel & Leisure |
| Zagreb | 8.47× | Travel & Leisure |
| Dog breed | 1.91× | Pets & Animals |
| Kalidou Koulibaly | 40.47× | Sports |
| Israel | 2.43× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.78× | Music & Radio |
| Grup Yorum | 16.73× | Music & Radio |
| Brian "Head" Welch | 16.22× | Music & Radio |
| Personalised Gifts | 1.83× | Home & Garden |
| Este, Veneto | 2.01× | Travel & Leisure |
| Gulberg Town, Karachi | 16.47× | Travel & Leisure |
| Loincloth | 2.3× | Fashion & Accessoires |
| Home Delivery | 1.91× | Food & Beverages |
| Snow White (Fables) | 1.53× | Literature |
| Corfu (regional unit) | 2.12× | Travel & Leisure |
| Good to Great Jim Collins | 19.81× | Literature |
| Oracle Certification Program | 14.77× | Technology & Electronics |
| Volvo V60 | 2.96× | Cars & Mobility |
| Picnic | 2.28× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.24 |
| Patriotism | CONSERVATISM | 1.17 |
| Indulgence | JOY | 1.12 |
| Sustainability | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.11 |
| Individualism | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 9.9% |
| United Kingdom | 7.3% |
See Fleabag audiences in other countries
More Comedy-drama audiences in Germany
- Emily in Paris (1,581,210)
- Mama (TV series) (979,476)
- Atypical (157,025)
- The Marvelous Mrs. Maisel (148,493)
Frequently asked questions
How many fans does Fleabag have in Germany?
Fleabag has an estimated audience of 471,667 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fleabag fans?
54.6% of Fleabag fans are female, 45.4% are male, with an average age of 37.4 years.
Which brands do Fleabag fans like most?
Fleabag fans show strongest brand affinity for Kuopio (63.2×), Zagreb (8.47×), and Dog breed (1.91×) over the country average.
Where do Fleabag fans live in Germany?
Fleabag fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,211), Bayern (reach 78,283), and Baden-Württemberg (reach 56,644). These three regions account for the largest share of the active audience.
What other brands do Fleabag fans also like?
Beyond Fleabag itself, the audience over-indexes on Zagreb (8.47×), Dog breed (1.91×), Kalidou Koulibaly (40.47×), and Israel (2.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fleabag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.