Rascasse Audience Intelligence

Fleabag Audience in United States

A data profile of the people who buy, follow and care about Fleabag in United States — modelled from more than twelve digital signal sources. Fleabag has an estimated audience of 1,771,951 people in United States.

#3among Comedy-drama in United States#992among Movie / TV Show / Series in United States#2494in Movies & TV

The average Fleabag fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jeremy Allen White, D&R, Emmy Rossum, with strongest over-indexing on Jeremy Allen White (19.54× the country average).

Demographically, the Fleabag audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fleabag fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Jeremy Allen White.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy-drama

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fleabag profile in United States.

Audience size
1.8M
in United States
Gender
58.4%♀
41.6% male
Age
36.7
average years
Country rank
#15647
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fleabag viewers

58.4% are female, 41.6% are male, average age 36.7.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Fleabag audience in United States
MetricValue
Female58.4%
Male41.6%
Average age36.7
Estimated audience size1,771,951
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Fleabag audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Fleabag audience comes from United States.

Worldwide audience distribution share by country for Fleabag
CountryShare
United States20.3%
Brazil10.3%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fleabag audience in United States is strongest.

Fig. 05

Top regions by affinity

Fleabag fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.73×
02Massachusetts~60K1.65×
03Vermont~5K1.56×
04Oregon~30K1.55×
05Washington~50K1.46×
06New York~100K1.43×
07Rhode Island~7K1.30×
08Maine~8K1.29×
09California~200K1.28×
10Utah~20K1.24×
11Colorado~30K1.22×
12Illinois~70K1.16×
13Connecticut~20K1.16×
14New Hampshire~8K1.12×
15Minnesota~30K1.10×
16Alaska~4K1.10×
17Pennsylvania~60K1.07×
18Virginia~40K1.06×
19Montana~5K1.05×
20Maryland~30K1.03×
21New Jersey~40K1.02×
22Idaho~8K0.99×
23Wisconsin~20K0.95×
24Michigan~40K0.94×
25Arizona~30K0.94×
26North Carolina~50K0.92×
27Missouri~30K0.91×
28Kansas~10K0.91×
29Texas~100K0.88×
30New Mexico~8K0.88×
31Ohio~50K0.86×
32Hawaii~6K0.86×
33Georgia~40K0.85×
34Iowa~10K0.85×
35Indiana~30K0.84×
36Nebraska~7K0.84×
37Tennessee~30K0.83×
38Delaware~4K0.83×
39Florida~90K0.80×
40Oklahoma~20K0.80×
41Kentucky~20K0.78×
42Arkansas~10K0.77×
43Louisiana~20K0.75×
44Nevada~10K0.75×
45West Virginia~6K0.74×
46North Dakota~3K0.74×
47South Carolina~20K0.73×
48South Dakota~3K0.71×
49Alabama~20K0.66×
50Mississippi~8K0.59×
Fig. 06

Affinity by region

Affinity by region — Fleabag, United States
0.59×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fleabag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fleabag audience
#·InterestCategoryAffinity×
01D&RTechnology & Electronics21.17×
02Amazon Instant VideoMovies & TV20.66×
03Jeremy Allen WhiteMovies & TV19.54×
04Six Feet Under (TV series)Movies & TV17.56×
05James JoyceLiterature17.03×
06Emmy RossumMovies & TV15.44×
07ZoolanderMovies & TV13.07×
08Liev SchreiberMovies & TV11.10×
09Cameron MonaghanMovies & TV10.87×
10BoratMovies & TV10.40×
11Steven YeunMovies & TV9.00×
12Eyes Wide ShutMovies & TV8.25×
13Christopher WalkenMovies & TV6.57×
14John KrasinskiMovies & TV5.93×
15SnappedMovies & TV5.71×
16Jack NicholsonMovies & TV5.48×
17Owen WilsonMovies & TV5.47×
18Giannis AntetokounmpoSports4.66×
19True DetectiveMovies & TV2.92×
20SupermanMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fleabag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fleabag audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.34×
IndulgenceJOY1.30×
Convenience OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fleabag audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fleabag have in United States?

Fleabag has an estimated audience of 1,771,951 people in United States, concentrated in California and New York.

02

What is the gender split and age of Fleabag viewers?

58.4% of Fleabag fans are female, 41.6% are male, with an average age of 36.7 years.

03

Which brands do Fleabag fans like most?

Fleabag fans show strongest brand affinity for Jeremy Allen White (19.54×), D&R (21.17×), and Emmy Rossum (15.44×) over the country average.

04

Where do Fleabag fans live in United States?

Fleabag fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fleabag fans also like?

Beyond Fleabag itself, the audience over-indexes on D&R (21.17×), Emmy Rossum (15.44×), Giannis Antetokounmpo (4.66×), and Zoolander (13.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy-drama audiences in United States

See Fleabag audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fleabag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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