Atypical Audience in United States
Atypical has an estimated audience of 1,090,645 people in United States. 53.4% are female, 46.6% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Grinch, Goop, Vocal harmony, Israel.
The average Atypical fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Grinch, Goop, with strongest over-indexing on Elsword (22.82× the country average). Demographically, the Atypical audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy-drama
Demographics of Atypical fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.8 |
| Estimated audience size | 1,090,645 |
Audience persona
The typical Atypical fan in United States is balanced, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 140,275 | 1.17× |
| Texas | 95,224 | 1.02× |
| Florida | 70,674 | 0.96× |
| New York | 61,859 | 1.01× |
| Illinois | 39,674 | 1.09× |
| Pennsylvania | 39,479 | 1.08× |
| Ohio | 35,219 | 1.05× |
| Georgia | 32,012 | 0.95× |
| North Carolina | 31,741 | 0.97× |
| Michigan | 29,885 | 1.05× |
| New Jersey | 28,605 | 1.03× |
| Virginia | 26,402 | 0.99× |
| Washington | 26,114 | 1.19× |
| Massachusetts | 25,358 | 1.18× |
| Arizona | 23,671 | 1.06× |
| Indiana | 20,962 | 1.05× |
| Tennessee | 19,894 | 0.91× |
| Maryland | 18,764 | 1× |
| Missouri | 17,639 | 1× |
| Colorado | 17,632 | 1.03× |
| Minnesota | 16,330 | 1.04× |
| Wisconsin | 15,441 | 0.94× |
| Oregon | 15,276 | 1.22× |
| South Carolina | 14,390 | 0.88× |
| Kentucky | 12,995 | 0.95× |
| Louisiana | 12,645 | 0.9× |
| Oklahoma | 12,461 | 1.03× |
| Alabama | 12,430 | 0.82× |
| Connecticut | 11,986 | 1.1× |
| Utah | 10,045 | 1.03× |
| Nevada | 9,800 | 0.93× |
| Iowa | 8,828 | 0.98× |
| Kansas | 8,543 | 0.99× |
| Arkansas | 8,445 | 0.94× |
| Mississippi | 6,983 | 0.78× |
| Idaho | 5,736 | 1.05× |
| New Mexico | 5,304 | 0.97× |
| Nebraska | 5,032 | 0.92× |
| West Virginia | 4,674 | 0.92× |
| New Hampshire | 4,607 | 1.07× |
| Hawaii | 4,484 | 0.96× |
| Maine | 4,318 | 1.11× |
| Rhode Island | 3,709 | 1.07× |
| North Dakota | 3,089 | 1.38× |
| Washington, District of Columbia | 2,832 | 0.86× |
| Montana | 2,761 | 0.91× |
| Delaware | 2,606 | 0.87× |
| Vermont | 2,115 | 1.1× |
| South Dakota | 2,065 | 0.82× |
| Alaska | 2,041 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 22.82× | Games |
| Grinch | 4.79× | Movies & TV |
| Goop | 6.13× | Internet & Social Media |
| Vocal harmony | 5.09× | Music & Radio |
| Israel | 2.08× | Travel & Leisure |
| Governor of Michigan | 5.59× | Politics & Society |
| Historic site | 3.2× | Arts & Culture |
| Wok | 4.66× | Food & Beverages |
| Mathcore | 4.68× | Music & Radio |
| Grace Slick | 5.07× | Music & Radio |
| La Jolla | 5.33× | Travel & Leisure |
| Home staging | 2.99× | Home & Garden |
| Google Home | 3.68× | Technology & Electronics |
| Harlow | 6.63× | Travel & Leisure |
| No Escape (1994 film) | 6.28× | Movies & TV |
| TV Fanatic | 5.86× | Movies & TV |
| Hibachi | 4.31× | Food & Beverages |
| Fairy godmother | 4.09× | Literature |
| Hipster | 5.17× | Politics & Society |
| headspace | 4.71× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.35 |
| Risk Appetite | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.23 |
| Extroversion | THRILL | 1.2 |
| Luxury Orientation | PREMIUM | 1.2 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Saudi Arabia | 10.2% |
| Brazil | 7.6% |
See Atypical audiences in other countries
More Comedy-drama audiences in United States
- Emily in Paris (3,820,279)
- Mama (TV series) (1,854,196)
- Fleabag (1,682,678)
- The Marvelous Mrs. Maisel (1,240,885)
Frequently asked questions
How many fans does Atypical have in United States?
Atypical has an estimated audience of 1,090,645 people in United States, concentrated in California and Texas.
What is the gender split and age of Atypical fans?
53.4% of Atypical fans are female, 46.6% are male, with an average age of 38.8 years.
Which brands do Atypical fans like most?
Atypical fans show strongest brand affinity for Elsword (22.82×), Grinch (4.79×), and Goop (6.13×) over the country average.
Where do Atypical fans live in United States?
Atypical fans in United States are most concentrated in California (reach 140,275), Texas (reach 95,224), and Florida (reach 70,674). These three regions account for the largest share of the active audience.
What other brands do Atypical fans also like?
Beyond Atypical itself, the audience over-indexes on Grinch (4.79×), Goop (6.13×), Vocal harmony (5.09×), and Israel (2.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Atypical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.