Rascasse Audience Intelligence

The Marvelous Mrs. Maisel Audience in United States

A data profile of the people who buy, follow and care about The Marvelous Mrs. Maisel in United States — modelled from more than twelve digital signal sources. The Marvelous Mrs. Maisel has an estimated audience of 1,182,044 people in United States.

#4among Comedy-drama in United States#1541among Movie / TV Show / Series in United States#3692in Movies & TV

The average The Marvelous Mrs. Maisel fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Man in the High Castle (TV series), Revenge (TV series), Cast Away, with strongest over-indexing on The Man in the High Castle (TV series) (141.04× the country average).

Demographically, the The Marvelous Mrs. Maisel audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Marvelous Mrs. Maisel fan in United States is balanced, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for The Man in the High Castle (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy-drama

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Marvelous Mrs. Maisel profile in United States.

Audience size
1.2M
in United States
Gender
53.1%♀
46.9% male
Age
40.0
average years
Country rank
#21094
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Marvelous Mrs. Maisel viewers

53.1% are female, 46.9% are male, average age 40.0.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for The Marvelous Mrs. Maisel audience in United States
MetricValue
Female53.1%
Male46.9%
Average age40.0
Estimated audience size1,182,044
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the The Marvelous Mrs. Maisel audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3919%
40-4923%
50+22%
Fig. 04

Worldwide distribution

41.1%

of the worldwide The Marvelous Mrs. Maisel audience comes from United States.

Worldwide audience distribution share by country for The Marvelous Mrs. Maisel
CountryShare
United States41.1%
United Kingdom5.9%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Marvelous Mrs. Maisel audience in United States is strongest.

Fig. 05

Top regions by affinity

The Marvelous Mrs. Maisel fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.19×
02California~200K1.15×
03Washington~30K1.14×
04Arizona~30K1.12×
05Massachusetts~30K1.11×
06Kansas~10K1.10×
07New Hampshire~5K1.10×
08New York~70K1.09×
09Utah~10K1.08×
10Connecticut~10K1.07×
11Idaho~7K1.07×
12Illinois~40K1.06×
13New Mexico~6K1.06×
14Maine~5K1.06×
15Vermont~2K1.06×
16New Jersey~30K1.05×
17Oklahoma~10K1.04×
18Montana~3K1.04×
19Texas~100K1.03×
20Pennsylvania~40K1.03×
21Missouri~20K1.03×
22Rhode Island~4K1.03×
23Ohio~40K1.02×
24Colorado~20K1.02×
25Minnesota~20K1.02×
26Michigan~30K1.01×
27Wisconsin~20K1.01×
28Alaska~3K0.99×
29Tennessee~20K0.98×
30Virginia~30K0.97×
31Indiana~20K0.97×
32Kentucky~10K0.97×
33Arkansas~10K0.97×
34Iowa~10K0.96×
35Delaware~3K0.96×
36Florida~80K0.95×
37North Carolina~30K0.95×
38Nevada~10K0.95×
39Maryland~20K0.94×
40Nebraska~6K0.94×
41Louisiana~10K0.93×
42Hawaii~5K0.93×
43Georgia~30K0.91×
44South Carolina~20K0.91×
45West Virginia~5K0.91×
46Washington, District of Columbia~3K0.91×
47South Dakota~3K0.91×
48North Dakota~2K0.90×
49Alabama~10K0.87×
50Mississippi~8K0.84×
Fig. 06

Affinity by region

Affinity by region — The Marvelous Mrs. Maisel, United States
0.84×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Marvelous Mrs. Maisel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Marvelous Mrs. Maisel audience
#·InterestCategoryAffinity×
01The Man in the High Castle (TV series)Movies & TV141.04×
02Cast AwayMovies & TV31.14×
03Revenge (TV series)Movies & TV28.90×
04Amazon Instant VideoMovies & TV22.44×
05Sausage PartyMovies & TV21.06×
06There Will Be BloodMovies & TV13.49×
07Berlin WallTravel & Leisure10.46×
08Black Mirror (TV series)Movies & TV7.29×
09Gordon RamseyFood & Beverages6.77×
10Christina RicciMovies & TV6.10×
11True DetectiveMovies & TV5.19×
12Marco's PizzaFood & Beverages4.61×
13Diane KeatonMovies & TV4.29×
14Sustainable energyHome & Garden3.68×
15Twin PeaksMovies & TV3.56×
16Renewable energyBusiness & Career3.15×
17Apple TVMovies & TV2.81×
18Game of ThronesMovies & TV2.76×
19BeetlejuiceMovies & TV2.38×
20PodcastMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Marvelous Mrs. Maisel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Marvelous Mrs. Maisel audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
IndividualismJOY1.56×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Marvelous Mrs. Maisel audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
CreativityOPEN0.83×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Marvelous Mrs. Maisel have in United States?

The Marvelous Mrs. Maisel has an estimated audience of 1,182,044 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Marvelous Mrs. Maisel viewers?

53.1% of The Marvelous Mrs. Maisel fans are female, 46.9% are male, with an average age of 40.0 years.

03

Which brands do The Marvelous Mrs. Maisel fans like most?

The Marvelous Mrs. Maisel fans show strongest brand affinity for The Man in the High Castle (TV series) (141.04×), Revenge (TV series) (28.9×), and Cast Away (31.14×) over the country average.

04

Where do The Marvelous Mrs. Maisel fans live in United States?

The Marvelous Mrs. Maisel fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Marvelous Mrs. Maisel fans also like?

Beyond The Marvelous Mrs. Maisel itself, the audience over-indexes on Revenge (TV series) (28.9×), Cast Away (31.14×), Sausage Party (21.06×), and Berlin Wall (10.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy-drama audiences in United States

See The Marvelous Mrs. Maisel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Marvelous Mrs. Maisel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →