The Marvelous Mrs. Maisel Audience in United States

The Marvelous Mrs. Maisel logo

The Marvelous Mrs. Maisel has an estimated audience of 1,240,885 people in United States. 53.5% are female, 46.5% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: The Halal Guys, Grace Slick, Wok, Goop, Lulu 黃路梓茵.

The average The Marvelous Mrs. Maisel fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Halal Guys, Grace Slick, Wok, with strongest over-indexing on The Halal Guys (13.47× the country average). Demographically, the The Marvelous Mrs. Maisel audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy-drama

Demographics of The Marvelous Mrs. Maisel fans

Demographic split for The Marvelous Mrs. Maisel audience in United States
MetricValue
Female53.5%
Male46.5%
Average age41.1
Estimated audience size1,240,885

Audience persona

The typical The Marvelous Mrs. Maisel fan in United States is balanced, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for The Marvelous Mrs. Maisel in United States
RegionReachAffinity
California151,5291.11×
Texas105,4980.99×
New York84,6181.22×
Florida80,8400.96×
Illinois45,7661.11×
Pennsylvania45,0091.08×
Ohio41,0271.07×
North Carolina37,1020.99×
Georgia34,7950.91×
New Jersey34,5591.1×
Michigan33,3441.03×
Virginia29,8930.99×
Massachusetts29,1741.19×
Washington29,0161.17×
Arizona26,5161.05×
Tennessee24,4730.98×
Indiana23,2351.02×
Missouri20,9331.05×
Colorado20,6661.06×
Wisconsin20,1851.08×
Maryland19,7770.93×
Minnesota18,6061.05×
Oregon17,6231.24×
South Carolina17,4240.93×
Kentucky15,1460.97×
Alabama14,5900.84×
Louisiana14,3340.9×
Oklahoma13,9881.02×
Connecticut13,9251.12×
Utah11,7381.06×
Kansas10,7161.1×
Nevada10,4250.87×
Iowa9,7550.95×
Arkansas9,3880.92×
Mississippi8,5940.84×
Idaho6,6591.07×
Nebraska6,1100.98×
New Mexico6,0960.98×
New Hampshire5,5271.13×
Maine4,9821.12×
West Virginia4,9740.86×
Hawaii4,1390.78×
Rhode Island3,8600.98×
Washington, District of Columbia3,5600.95×
Montana3,5051.02×
Delaware3,0110.88×
South Dakota2,3390.82×
Vermont2,3121.06×
Alaska2,2840.86×
North Dakota2,1130.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Marvelous Mrs. Maisel audience
BrandAffinityCategory
The Halal Guys13.47×Food & Beverages
Grace Slick14.03×Music & Radio
Wok9.83×Food & Beverages
Goop7.9×Internet & Social Media
Lulu 黃路梓茵3.96×Movies & TV
Grinch5.46×Movies & TV
Elsword19.49×Games
headspace10.54×Health
Hemnet13.58×Home & Garden
Israel1.97×Travel & Leisure
Governor of Michigan6.82×Politics & Society
Alaska1.58×Travel & Leisure
Natural rubber1.87×Cars & Mobility
Cryptic crossword13.08×Technology & Electronics
Google Home5.34×Technology & Electronics
Corona (band)4.58×Music & Radio
Hocus Pocus3.48×Movies & TV
Google Photos1.75×Technology & Electronics
Historic site2.96×Arts & Culture
Hibachi5.32×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Marvelous Mrs. Maisel audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
IndividualismJOY1.38
SustainabilityBALANCE1.28
Social Media UsageJOY1.28
ExtroversionTHRILL1.24
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for The Marvelous Mrs. Maisel
CountryShare
United States45.4%
United Kingdom6.9%
Germany5.4%

See The Marvelous Mrs. Maisel audiences in other countries

More Comedy-drama audiences in United States

Frequently asked questions

How many fans does The Marvelous Mrs. Maisel have in United States?

The Marvelous Mrs. Maisel has an estimated audience of 1,240,885 people in United States, concentrated in California and Texas.

What is the gender split and age of The Marvelous Mrs. Maisel fans?

53.5% of The Marvelous Mrs. Maisel fans are female, 46.5% are male, with an average age of 41.1 years.

Which brands do The Marvelous Mrs. Maisel fans like most?

The Marvelous Mrs. Maisel fans show strongest brand affinity for The Halal Guys (13.47×), Grace Slick (14.03×), and Wok (9.83×) over the country average.

Where do The Marvelous Mrs. Maisel fans live in United States?

The Marvelous Mrs. Maisel fans in United States are most concentrated in California (reach 151,529), Texas (reach 105,498), and New York (reach 84,618). These three regions account for the largest share of the active audience.

What other brands do The Marvelous Mrs. Maisel fans also like?

Beyond The Marvelous Mrs. Maisel itself, the audience over-indexes on Grace Slick (14.03×), Wok (9.83×), Goop (7.9×), and Lulu 黃路梓茵 (3.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Marvelous Mrs. Maisel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.