Rascasse Audience Intelligence

Fleur de sel Audience in Germany

A data profile of the people who buy, follow and care about Fleur de sel in Germany — modelled from more than twelve digital signal sources. Fleur de sel has an estimated audience of 365,098 people in Germany.

#16among Spice in Germany#5559among Topic in Germany#748in Food & Beverages

The average Fleur de sel fan in Germany is 50.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fleur de sel profile in Germany.

Audience size
365K
in Germany
Gender
87.0%♀
13.0% male
Age
50.7
average years
Country rank
#15061
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fleur de sel fans

87.0% are female, 13.0% are male, average age 50.7.

Fig. 02

Gender split

87.0%
Female
13.0%
Male
Demographic split for Fleur de sel audience in Germany
MetricValue
Female87.0%
Male13.0%
Average age50.7
Estimated audience size365,098
Fig. 03

Age distribution

Ø 50.7
average years
Age distribution of the Fleur de sel audience in Germany
Age bracketShare%
16-194%
20-296%
30-3913%
40-4924%
50+53%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Fleur de sel audience comes from Germany.

Worldwide audience distribution share by country for Fleur de sel
CountryShare
Germany37.1%
United States33.8%
Italy12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fleur de sel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fleur de sel fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.09×
02Rheinland-Pfalz~20K1.08×
03Baden-Württemberg~50K1.07×
04Saarland~5K1.07×
05Hessen~30K1.06×
06Sachsen~20K1.04×
07Thüringen~9K1.04×
08Nordrhein-Westfalen~80K1.01×
09Brandenburg~10K1.00×
10Mecklenburg-Vorpommern~7K0.99×
11Niedersachsen~30K0.98×
12Sachsen-Anhalt~9K0.97×
13Schleswig-Holstein~10K0.96×
14Berlin~20K0.95×
15Hamburg~7K0.92×
16Bremen~3K0.87×
Fig. 06

Affinity by region

Affinity by region — Fleur de sel, Germany
0.87×1.00×1.09×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Fleur de sel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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