A data profile of the people who buy, follow and care about FOM University of Applied Sciences for Economics and Management in Germany — modelled from more than twelve digital signal sources. FOM University of Applied Sciences for Economics and Management has an estimated audience of 280,159 people in Germany.
The average FOM University of Applied Sciences for Economics and Management fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ruhr University Bochum, Free University of Berlin, University of Bonn, with strongest over-indexing on Ruhr University Bochum (58.7× the country average).
Demographically, the FOM University of Applied Sciences for Economics and Management audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical FOM University of Applied Sciences for Economics and Management fan in Germany is more female, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Ruhr University Bochum.
The key figures that characterise the FOM University of Applied Sciences for Economics and Management profile in Germany.
60.3% are female, 39.7% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 35.9 |
| Estimated audience size | 280,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide FOM University of Applied Sciences for Economics and Management audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 33.8% |
| United States | 25.7% |
| India | 5.8% |
Where the FOM University of Applied Sciences for Economics and Management audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 2.42× | |
| 02 | Bremen | ~3K | 1.27× | |
| 03 | Saarland | ~4K | 1.11× | |
| 04 | Hessen | ~20K | 1.06× | |
| 05 | Schleswig-Holstein | ~10K | 1.00× | |
| 06 | Hamburg | ~6K | 0.96× | |
| 07 | Bayern | ~40K | 0.95× | |
| 08 | Mecklenburg-Vorpommern | ~5K | 0.95× | |
| 09 | Sachsen-Anhalt | ~7K | 0.94× | |
| 10 | Thüringen | ~7K | 0.94× | |
| 11 | Brandenburg | ~8K | 0.91× | |
| 12 | Niedersachsen | ~20K | 0.90× | |
| 13 | Rheinland-Pfalz | ~10K | 0.89× | |
| 14 | Berlin | ~10K | 0.88× | |
| 15 | Baden-Württemberg | ~30K | 0.86× | |
| 16 | Sachsen | ~10K | 0.79× |
The strongest cross-interests of the FOM University of Applied Sciences for Economics and Management audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ruhr University Bochum | Business & Career | 58.70× | ||
| 02 | New York City Subway | Cars & Mobility | 49.67× | ||
| 03 | University of Kiel | Business & Career | 47.48× | ||
| 04 | University of Bonn | Business & Career | 41.44× | ||
| 05 | Darmstadt University of Applied Sciences | Business & Career | 40.60× | ||
| 06 | Koblenz University of Applied Sciences | Business & Career | 39.33× | ||
| 07 | Fachhochschule Münster | Business & Career | 35.81× | ||
| 08 | Free University of Berlin | Business & Career | 32.25× | ||
| 09 | FernUniversität Hagen | Business & Career | 31.85× | ||
| 10 | Dresden University of Technology | Business & Career | 23.70× | ||
| 11 | Mannheim University of Applied Sciences | Business & Career | 20.36× | ||
| 12 | University of Leeds | Business & Career | 20.00× | ||
| 13 | YouTube Red | Movies & TV | 20.00× | ||
| 14 | Jamiroquai | Music & Radio | 18.61× | ||
| 15 | Massage parlor | Health | 18.00× | ||
| 16 | Technische Universität München | Business & Career | 17.85× | ||
| 17 | Rose Leslie | Movies & TV | 16.71× | ||
| 18 | Victoria Justice | Movies & TV | 16.16× | ||
| 19 | University of Augsburg | Business & Career | 15.95× | ||
| 20 | Commerzbank | Business & Career | 3.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.31× | |
| Urban Lifestyle | OPEN | 1.49× | |
| Need for Security | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Pet Ownership | JOY | 0.78× | |
| DIY Mentality | THRILL | 0.79× |
FOM University of Applied Sciences for Economics and Management has an estimated audience of 280,159 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
60.3% of FOM University of Applied Sciences for Economics and Management fans are female, 39.7% are male, with an average age of 35.9 years.
FOM University of Applied Sciences for Economics and Management fans show strongest brand affinity for Ruhr University Bochum (58.7×), Free University of Berlin (32.25×), and University of Bonn (41.44×) over the country average.
FOM University of Applied Sciences for Economics and Management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond FOM University of Applied Sciences for Economics and Management itself, the audience over-indexes on Free University of Berlin (32.25×), University of Bonn (41.44×), FernUniversität Hagen (31.85×), and Koblenz University of Applied Sciences (39.33×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for FOM University of Applied Sciences for Economics and Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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