FOM University of Applied Sciences for Economics and Management Audience in Germany

FOM University of Applied Sciences for Economics and Management has an estimated audience of 280,159 people in Germany. 60.3% are female, 39.7% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Koblenz University of Applied Sciences, University of Bonn, Free University of Berlin, New York City Subway, Ruhr University Bochum.

The average FOM University of Applied Sciences for Economics and Management fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Koblenz University of Applied Sciences, University of Bonn, Free University of Berlin, with strongest over-indexing on Koblenz University of Applied Sciences (63× the country average). Demographically, the FOM University of Applied Sciences for Economics and Management audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of FOM University of Applied Sciences for Economics and Management fans

Demographic split for FOM University of Applied Sciences for Economics and Management audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age35.9
Estimated audience size280,159

Audience persona

The typical FOM University of Applied Sciences for Economics and Management fan in Germany is more female, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Koblenz University of Applied Sciences.

Top regions in Germany

Top regions ranked by reach for FOM University of Applied Sciences for Economics and Management in Germany
RegionReachAffinity
Nordrhein-Westfalen157,9462.58×
Bayern43,3720.96×
Baden-Württemberg31,4460.82×
Niedersachsen23,4980.86×
Hessen23,1411.08×
Rheinland-Pfalz11,0800.79×
Berlin10,6510.85×
Schleswig-Holstein9,8980.98×
Sachsen7,3510.54×
Brandenburg6,7120.77×
Hamburg5,9150.93×
Sachsen-Anhalt5,8980.81×
Thüringen5,7780.81×
Saarland4,4451.29×
Bremen4,3621.82×
Mecklenburg-Vorpommern4,2920.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FOM University of Applied Sciences for Economics and Management audience
BrandAffinityCategory
Koblenz University of Applied Sciences63×Business & Career
University of Bonn48×Business & Career
Free University of Berlin32.72×Business & Career
New York City Subway66.08×Cars & Mobility
Ruhr University Bochum25.72×Business & Career
Mannheim University of Applied Sciences34.39×Business & Career
University of Regensburg27.93×Business & Career
FernUniversität Hagen28.72×Business & Career
University of Augsburg26.16×Business & Career
University of Hamburg23.78×Business & Career
University of Kiel72.96×Business & Career
Darmstadt University of Applied Sciences49.42×Business & Career
University of Greifswald41.52×Business & Career
Massage parlor20.14×Health
University of Leeds20×Business & Career
University of Wuppertal26.5×Business & Career
Jamiroquai17.33×Music & Radio
Agatha Christie's Marple33.86×Movies & TV
Technische Universität Darmstadt44.41×Business & Career
Karlsruhe Institute of Technology19.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FOM University of Applied Sciences for Economics and Management audience
TraitClusterScore
Career OrientationPOWER1.91
SustainabilityBALANCE1.54
Sports ActivityPOWER1.5
Early Adopter MentalityPOWER1.45
Price SensitivityPREMIUM1.39
IndulgenceJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for FOM University of Applied Sciences for Economics and Management
CountryShare
Germany33.8%
United States25.7%
India5.8%

See FOM University of Applied Sciences for Economics and Management audiences in other countries

More University audiences in Germany

Frequently asked questions

How many fans does FOM University of Applied Sciences for Economics and Management have in Germany?

FOM University of Applied Sciences for Economics and Management has an estimated audience of 280,159 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of FOM University of Applied Sciences for Economics and Management fans?

60.3% of FOM University of Applied Sciences for Economics and Management fans are female, 39.7% are male, with an average age of 35.9 years.

Which brands do FOM University of Applied Sciences for Economics and Management fans like most?

FOM University of Applied Sciences for Economics and Management fans show strongest brand affinity for Koblenz University of Applied Sciences (63×), University of Bonn (48×), and Free University of Berlin (32.72×) over the country average.

Where do FOM University of Applied Sciences for Economics and Management fans live in Germany?

FOM University of Applied Sciences for Economics and Management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,946), Bayern (reach 43,372), and Baden-Württemberg (reach 31,446). These three regions account for the largest share of the active audience.

What other brands do FOM University of Applied Sciences for Economics and Management fans also like?

Beyond FOM University of Applied Sciences for Economics and Management itself, the audience over-indexes on University of Bonn (48×), Free University of Berlin (32.72×), New York City Subway (66.08×), and Ruhr University Bochum (25.72×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for FOM University of Applied Sciences for Economics and Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.