Intentional living Audience in Germany
Intentional living has an estimated audience of 1,359,086 people in Germany. 73.8% are female, 26.2% are male, average age 34.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Artistic inspiration, Collectable, Natural rubber, Opposition (politics).
The average Intentional living fan in Germany is 34.4 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Artistic inspiration, Collectable, with strongest over-indexing on Progressive rock (3.02× the country average). Demographically, the Intentional living audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Intentional living fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 34.4 |
| Estimated audience size | 1,359,086 |
Audience persona
The typical Intentional living fan in Germany is more female, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 107,428 | 0.58× |
| Bayern | 103,927 | 0.48× |
| Nordrhein-Westfalen | 103,228 | 0.35× |
| Rheinland-Pfalz | 96,313 | 1.41× |
| Sachsen | 89,487 | 1.34× |
| Niedersachsen | 88,247 | 0.67× |
| Hessen | 76,438 | 0.74× |
| Schleswig-Holstein | 76,102 | 1.56× |
| Brandenburg | 72,527 | 1.72× |
| Berlin | 71,496 | 1.18× |
| Hamburg | 55,287 | 1.8× |
| Bremen | 33,570 | 2.89× |
| Mecklenburg-Vorpommern | 22,941 | 0.88× |
| Saarland | 22,806 | 1.37× |
| Thüringen | 13,429 | 0.39× |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.02× | Music & Radio |
| Artistic inspiration | 2.22× | Arts & Culture |
| Collectable | 2.41× | Kids & Family |
| Natural rubber | 2.08× | Cars & Mobility |
| Opposition (politics) | 4.73× | Politics & Society |
| Roaming | 2.64× | Technology & Electronics |
| Catania | 5.69× | Travel & Leisure |
| Cachorro | 1.96× | Pets & Animals |
| Paul Dano | 2.43× | Movies & TV |
| Bugatti Chiron | 2.43× | Cars & Mobility |
| Ipekyol | 1.76× | Shopping |
| McGregor, Iowa | 3.44× | Shopping |
| Celtic punk | 3.52× | Music & Radio |
| MS Mode | 2.6× | Fashion & Accessoires |
| Joshua Jackson | 1.67× | Movies & TV |
| Cadbury World | 3.01× | Travel & Leisure |
| Caprivi Strip | 3.33× | |
| Hollister, California | 3.21× | Travel & Leisure |
| Leprechaun | 2.2× | Literature |
| The Specials | 2.23× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.34 |
| Mindfulness | BALANCE | 2.83 |
| Pet Ownership | JOY | 2.63 |
| Healthy Lifestyle | BALANCE | 2.17 |
| Design Affinity | PREMIUM | 2.14 |
| LGBTQ+ Identity | OPEN | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Germany | 9.1% |
| United Kingdom | 8.1% |
See Intentional living audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Intentional living have in Germany?
Intentional living has an estimated audience of 1,359,086 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Intentional living fans?
73.8% of Intentional living fans are female, 26.2% are male, with an average age of 34.4 years.
Which brands do Intentional living fans like most?
Intentional living fans show strongest brand affinity for Progressive rock (3.02×), Artistic inspiration (2.22×), and Collectable (2.41×) over the country average.
Where do Intentional living fans live in Germany?
Intentional living fans in Germany are most concentrated in Baden-Württemberg (reach 107,428), Bayern (reach 103,927), and Nordrhein-Westfalen (reach 103,228). These three regions account for the largest share of the active audience.
What other brands do Intentional living fans also like?
Beyond Intentional living itself, the audience over-indexes on Artistic inspiration (2.22×), Collectable (2.41×), Natural rubber (2.08×), and Opposition (politics) (4.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Intentional living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.