Kvass Audience in Germany
Kvass has an estimated audience of 413,611 people in Germany. 47.6% are female, 52.4% are male, average age 47.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Egg decorating, Lite n' Easy, Easy Weddings, Syed Mokhtar Al-Bukhary.
The average Kvass fan in Germany is 47.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Egg decorating, Lite n' Easy, Easy Weddings, with strongest over-indexing on Egg decorating (1.99× the country average). Demographically, the Kvass audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Kvass fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 47.2 |
| Estimated audience size | 413,611 |
Audience persona
The typical Kvass fan in Germany is balanced, around 47.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Egg decorating.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,597 | 1× |
| Bayern | 57,572 | 0.87× |
| Baden-Württemberg | 53,379 | 0.95× |
| Niedersachsen | 42,583 | 1.06× |
| Hessen | 29,445 | 0.93× |
| Sachsen | 28,855 | 1.42× |
| Berlin | 24,616 | 1.33× |
| Rheinland-Pfalz | 18,297 | 0.88× |
| Brandenburg | 13,589 | 1.06× |
| Schleswig-Holstein | 11,690 | 0.79× |
| Sachsen-Anhalt | 11,204 | 1.05× |
| Thüringen | 10,590 | 1× |
| Hamburg | 9,817 | 1.05× |
| Mecklenburg-Vorpommern | 7,506 | 0.95× |
| Saarland | 3,520 | 0.69× |
| Bremen | 3,417 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Egg decorating | 1.99× | Kids & Family |
| Lite n' Easy | 3.9× | Health |
| Easy Weddings | 2.08× | Kids & Family |
| Syed Mokhtar Al-Bukhary | 5.5× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.5% |
| Austria | 15.6% |
| Italy | 7.5% |
See Kvass audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Kvass have in Germany?
Kvass has an estimated audience of 413,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kvass fans?
47.6% of Kvass fans are female, 52.4% are male, with an average age of 47.2 years.
Which brands do Kvass fans like most?
Kvass fans show strongest brand affinity for Egg decorating (1.99×), Lite n' Easy (3.9×), and Easy Weddings (2.08×) over the country average.
Where do Kvass fans live in Germany?
Kvass fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,597), Bayern (reach 57,572), and Baden-Württemberg (reach 53,379). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kvass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.