Rascasse Audience Intelligence

Kvass Audience in Germany

Name: Kvass — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Kvass in Germany — modelled from more than twelve digital signal sources. Kvass has an estimated audience of 413,611 people in Germany.

#33among Alcohol in Germany #5183among Topic in Germany #670in Food & Beverages

The average Kvass fan in Germany is 47.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include 3sat, Peloton, Alliance '90/The Greens, with strongest over-indexing on 3sat (1.73× the country average).

Demographically, the Kvass audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 16 regions tracked by Rascasse.

The typical Kvass fan in Germany is balanced, around 47.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for 3sat.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kvass profile in Germany.

Audience size

414K

in Germany

Gender

47.6%♀

52.4% male

Age

47.2

average years

Country rank

#13637

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Kvass fans

47.6% are female, 52.4% are male, average age 47.2.

Fig. 02

Gender split

47.6%

Female

52.4%

Male

Demographic split for Kvass audience in Germany
Metric	Value
Female	47.6%
Male	52.4%
Average age	47.2
Estimated audience size	413,611

Fig. 03

Age distribution

Age distribution of the Kvass audience in Germany
Age bracket	Share	%
16-19		2%
20-29		11%
30-39		20%
40-49		33%
50+		32%

Fig. 04

Worldwide distribution

70.1%

of the worldwide Kvass audience comes from Germany.

Worldwide audience distribution share by country for Kvass
Country	Share
Germany	70.1%
Austria	15.5%
Italy	7.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kvass audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kvass fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen	~30K	1.34×
02	Berlin	~20K	1.29×
03	Brandenburg	~10K	1.06×
04	Thüringen	~10K	1.05×
05	Sachsen-Anhalt	~10K	1.03×
06	Hamburg	~10K	1.03×
07	Niedersachsen	~40K	1.02×
08	Hessen	~30K	1.01×
09	Nordrhein-Westfalen	~90K	0.98×
10	Bremen	~3K	0.98×
11	Baden-Württemberg	~50K	0.96×
12	Mecklenburg-Vorpommern	~8K	0.96×
13	Bayern	~60K	0.90×
14	Rheinland-Pfalz	~20K	0.90×
15	Schleswig-Holstein	~10K	0.85×
16	Saarland	~4K	0.83×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kvass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kvass audience
#	Interest	Category	×
01	Peloton	Sports	1.90×
02	3sat	Movies & TV	1.73×
03	Alliance '90/The Greens	Politics & Society	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kvass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Kvass audience · What stands out
Trait	Cluster	Deviation	Score
Urban Lifestyle	OPEN		1.06×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Kvass audience · Rather not
Trait	Cluster	Deviation	Score
Urban Lifestyle	OPEN		1.06×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Kvass have in Germany?

Kvass has an estimated audience of 413,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Kvass fans?

47.6% of Kvass fans are female, 52.4% are male, with an average age of 47.2 years.

Which brands do Kvass fans like most?

Kvass fans show strongest brand affinity for 3sat (1.73×), Peloton (1.9×), and Alliance '90/The Greens (1.5×) over the country average.

Where do Kvass fans live in Germany?

Kvass fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

Beer (10,287,936)
Whisky (4,218,913)
Gin (3,170,714)
Rum (2,252,801)
Scotch whisky (1,922,741)

See Kvass audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kvass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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