Kvass Audience in Germany
Kvass has an estimated audience of 413,611 people in Germany. 47.6% are female, 52.4% are male, average age 47.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Red wine, Robotic vacuum cleaner, Boxer shorts, Zumba Dance, Art Basel.
The average Kvass fan in Germany is 47.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Red wine, Robotic vacuum cleaner, Boxer shorts, with strongest over-indexing on Red wine (3.9× the country average). Demographically, the Kvass audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Kvass fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 47.2 |
| Estimated audience size | 413,611 |
Audience persona
The typical Kvass fan in Germany is balanced, around 47.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Red wine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,597 | 1× |
| Bayern | 57,572 | 0.87× |
| Baden-Württemberg | 53,379 | 0.95× |
| Niedersachsen | 42,583 | 1.06× |
| Hessen | 29,445 | 0.93× |
| Sachsen | 28,855 | 1.42× |
| Berlin | 24,616 | 1.33× |
| Rheinland-Pfalz | 18,297 | 0.88× |
| Brandenburg | 13,589 | 1.06× |
| Schleswig-Holstein | 11,690 | 0.79× |
| Sachsen-Anhalt | 11,204 | 1.05× |
| Thüringen | 10,590 | 1× |
| Hamburg | 9,817 | 1.05× |
| Mecklenburg-Vorpommern | 7,506 | 0.95× |
| Saarland | 3,520 | 0.69× |
| Bremen | 3,417 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red wine | 3.9× | Food & Beverages |
| Robotic vacuum cleaner | 5.5× | Home & Garden |
| Boxer shorts | 5.24× | Fashion & Accessoires |
| Zumba Dance | 2.32× | Sports |
| Art Basel | 2.08× | Arts & Culture |
| Peloton | 1.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.5% |
| Austria | 15.6% |
| Italy | 7.5% |
See Kvass audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Kvass have in Germany?
Kvass has an estimated audience of 413,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kvass fans?
47.6% of Kvass fans are female, 52.4% are male, with an average age of 47.2 years.
Which brands do Kvass fans like most?
Kvass fans show strongest brand affinity for Red wine (3.9×), Robotic vacuum cleaner (5.5×), and Boxer shorts (5.24×) over the country average.
Where do Kvass fans live in Germany?
Kvass fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,597), Bayern (reach 57,572), and Baden-Württemberg (reach 53,379). These three regions account for the largest share of the active audience.
What other brands do Kvass fans also like?
Beyond Kvass itself, the audience over-indexes on Robotic vacuum cleaner (5.5×), Boxer shorts (5.24×), Zumba Dance (2.32×), and Art Basel (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kvass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.