Lung Audience in Germany
Lung has an estimated audience of 374,472 people in Germany. 63.8% are female, 36.2% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moroccan riad, Samanyolu Haber, Ma Mère, Mustard seed, Pillow.
The average Lung fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moroccan riad, Samanyolu Haber, Ma Mère, with strongest over-indexing on Moroccan riad (11.75× the country average). Demographically, the Lung audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Lung fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 44.0 |
| Estimated audience size | 374,472 |
Audience persona
The typical Lung fan in Germany is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Moroccan riad.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,487 | 1.18× |
| Bayern | 63,910 | 1.06× |
| Baden-Württemberg | 55,009 | 1.08× |
| Niedersachsen | 37,520 | 1.03× |
| Hessen | 31,013 | 1.09× |
| Rheinland-Pfalz | 18,939 | 1.01× |
| Berlin | 17,991 | 1.07× |
| Sachsen | 17,618 | 0.96× |
| Schleswig-Holstein | 13,444 | 1× |
| Hamburg | 10,001 | 1.18× |
| Brandenburg | 9,874 | 0.85× |
| Thüringen | 8,753 | 0.92× |
| Sachsen-Anhalt | 8,120 | 0.84× |
| Mecklenburg-Vorpommern | 5,694 | 0.8× |
| Saarland | 4,168 | 0.91× |
| Bremen | 3,310 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moroccan riad | 11.75× | Politics & Society |
| Samanyolu Haber | 6.87× | Movies & TV |
| Ma Mère | 16.42× | Movies & TV |
| Mustard seed | 13.8× | Food & Beverages |
| Pillow | 1.8× | Home & Garden |
| Unique Gifts | 1.62× | Shopping |
| Motion Picture Association of America | 8.56× | Movies & TV |
| Isola 2000 | 20× | Travel & Leisure |
| Mothercare | 1.78× | Kids & Family |
| 3D printing | 1.97× | Technology & Electronics |
| Zagreb | 3.29× | Travel & Leisure |
| WonderJeans | 10.84× | Fashion & Accessoires |
| Brunello Cucinelli | 3.74× | Fashion & Accessoires |
| Stucco | 1.83× | Home & Garden |
| Kyokushin | 6.71× | Sports |
| Timo Hildebrand | 6.24× | Sports |
| Corona (band) | 1.6× | Music & Radio |
| Google Home | 3.72× | Technology & Electronics |
| Home Delivery | 1.63× | Food & Beverages |
| Socialist Federal Republic of Yugoslavia | 2.5× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.62 |
| Need for Security | CONSERVATISM | 1.6 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Healthy Lifestyle | BALANCE | 1.45 |
| Tradition | CONSERVATISM | 1.38 |
| Mindfulness | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Taiwan | 4.5% |
| United Kingdom | 3.6% |
See Lung audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lung have in Germany?
Lung has an estimated audience of 374,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lung fans?
63.8% of Lung fans are female, 36.2% are male, with an average age of 44.0 years.
Which brands do Lung fans like most?
Lung fans show strongest brand affinity for Moroccan riad (11.75×), Samanyolu Haber (6.87×), and Ma Mère (16.42×) over the country average.
Where do Lung fans live in Germany?
Lung fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,487), Bayern (reach 63,910), and Baden-Württemberg (reach 55,009). These three regions account for the largest share of the active audience.
What other brands do Lung fans also like?
Beyond Lung itself, the audience over-indexes on Samanyolu Haber (6.87×), Ma Mère (16.42×), Mustard seed (13.8×), and Pillow (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.