A data profile of the people who buy, follow and care about Lung in Germany — modelled from more than twelve digital signal sources. Lung has an estimated audience of 374,472 people in Germany.
The average Lung fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Harrison Ford, Oblivion (2013 film), Large intestine, with strongest over-indexing on Harrison Ford (29.53× the country average).
Demographically, the Lung audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lung fan in Germany is more female, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Harrison Ford.
The key figures that characterise the Lung profile in Germany.
63.8% are female, 36.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 44.0 |
| Estimated audience size | 374,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Lung audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.5% |
| Taiwan | 4.5% |
| United Kingdom | 3.6% |
Where the Lung audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 1.16× | |
| 02 | Nordrhein-Westfalen | ~90K | 1.13× | |
| 03 | Hessen | ~30K | 1.07× | |
| 04 | Bremen | ~3K | 1.07× | |
| 05 | Mecklenburg-Vorpommern | ~8K | 1.05× | |
| 06 | Baden-Württemberg | ~50K | 1.04× | |
| 07 | Bayern | ~60K | 1.03× | |
| 08 | Berlin | ~20K | 1.03× | |
| 09 | Niedersachsen | ~40K | 1.01× | |
| 10 | Rheinland-Pfalz | ~20K | 1.00× | |
| 11 | Schleswig-Holstein | ~10K | 1.00× | |
| 12 | Saarland | ~4K | 0.97× | |
| 13 | Sachsen | ~20K | 0.95× | |
| 14 | Thüringen | ~9K | 0.95× | |
| 15 | Brandenburg | ~10K | 0.87× | |
| 16 | Sachsen-Anhalt | ~8K | 0.87× |
The strongest cross-interests of the Lung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Large intestine | Health | 66.20× | ||
| 02 | Pancreas | Health | 52.28× | ||
| 03 | Blood vessel | Health | 39.65× | ||
| 04 | Harrison Ford | Movies & TV | 29.53× | ||
| 05 | Cough | Health | 26.93× | ||
| 06 | Oblivion (2013 film) | Movies & TV | 20.00× | ||
| 07 | Hugh Jackman | Movies & TV | 20.00× | ||
| 08 | Joey King | Movies & TV | 20.00× | ||
| 09 | Ron Perlman | Movies & TV | 20.00× | ||
| 10 | Steve McQueen | Movies & TV | 20.00× | ||
| 11 | Requiem for a Dream | Movies & TV | 20.00× | ||
| 12 | The Departed | Movies & TV | 20.00× | ||
| 13 | Laurence Fishburne | Movies & TV | 20.00× | ||
| 14 | Business intelligence | Business & Career | 19.73× | ||
| 15 | Vincent D'Onofrio | Movies & TV | 19.18× | ||
| 16 | Kat Dennings | Movies & TV | 15.90× | ||
| 17 | Fight Club | Movies & TV | 14.50× | ||
| 18 | Paleontology | Health | 14.28× | ||
| 19 | Alexander Skarsgård | Movies & TV | 12.56× | ||
| 20 | Cameron Diaz | Movies & TV | 11.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.99× | |
| Community Orientation | OPEN | 1.88× | |
| Spirituality | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Sports Activity | POWER | 0.84× | |
| Price Sensitivity | PREMIUM | 0.87× |
Lung has an estimated audience of 374,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
63.8% of Lung fans are female, 36.2% are male, with an average age of 44.0 years.
Lung fans show strongest brand affinity for Harrison Ford (29.53×), Oblivion (2013 film) (20×), and Large intestine (66.2×) over the country average.
Lung fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Lung itself, the audience over-indexes on Oblivion (2013 film) (20×), Large intestine (66.2×), Pancreas (52.28×), and Blood vessel (39.65×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Lung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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