Lung Audience in United States

Lung has an estimated audience of 9,051,822 people in United States. 60.6% are female, 39.4% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Alexandra Daddario, Apple Store, Dakota Johnson, Sarah Jessica Parker.

The average Lung fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Alexandra Daddario, Apple Store, with strongest over-indexing on Finnair (675× the country average). Demographically, the Lung audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Lung fans

Demographic split for Lung audience in United States
MetricValue
Female60.6%
Male39.4%
Average age46.5
Estimated audience size9,051,822

Audience persona

The typical Lung fan in United States is more female, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Lung in United States
RegionReachAffinity
California1,168,1721.17×
Texas983,6081.26×
Florida725,5371.18×
New York563,8801.11×
Georgia321,5071.15×
Pennsylvania318,3381.04×
Illinois309,6991.03×
North Carolina293,6921.08×
Ohio276,4480.99×
Michigan232,5900.98×
Virginia230,8891.05×
New Jersey228,3670.99×
Washington201,2321.11×
Tennessee194,1131.07×
Massachusetts181,9381.02×
Arizona181,1300.98×
Indiana170,4441.03×
Maryland161,7811.04×
Missouri145,4841×
Colorado129,0670.9×
Minnesota125,9150.97×
South Carolina125,1220.92×
Alabama123,5070.98×
Kentucky119,8231.06×
Louisiana118,9881.02×
Wisconsin113,2030.83×
Oregon108,0031.04×
Oklahoma105,6291.05×
Utah90,5021.12×
Connecticut89,0880.98×
Nevada83,7170.96×
Mississippi79,0331.06×
Arkansas72,4550.97×
Iowa69,2760.93×
Kansas67,1960.94×
Hawaii49,3731.27×
West Virginia49,2991.17×
New Mexico47,6831.05×
Idaho45,2361×
Nebraska44,7380.99×
New Hampshire30,5730.86×
Maine29,2550.9×
Rhode Island25,6240.89×
Washington, District of Columbia24,4510.9×
Montana21,8510.87×
Delaware21,2390.85×
North Dakota20,4771.1×
South Dakota16,5560.79×
Alaska16,5380.85×
Vermont11,8270.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lung audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Alexandra Daddario18.81×Movies & TV
Apple Store13.99×Shopping
Dakota Johnson16.13×Movies & TV
Sarah Jessica Parker20.61×Movies & TV
Eddie Bauer18.1×Fashion & Accessoires
Novak Djokovic17.12×Sports
Emilia Clarke16.13×Movies & TV
Angry Birds20.97×Games
Grammarly20.72×Business & Career
Patrick Swayze15.11×Movies & TV
Humidifier26.02×Home & Garden
Dazed & Confused (magazine)22.5×Fashion & Accessoires
MoneyGram18.56×Business & Career
Mark Ruffalo18.27×Movies & TV
Patrick Dempsey18.33×Movies & TV
Nina Dobrev17.03×Movies & TV
Hugh Jackman14.53×Movies & TV
Gillian Anderson19.89×Movies & TV
Iggy Azalea18.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lung audience
TraitClusterScore
Family OrientationCONSERVATISM1.68
Need for SecurityCONSERVATISM1.36
IndulgenceJOY1.26
Career OrientationPOWER1.19
Quality AwarenessPREMIUM1.16
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Lung
CountryShare
United States25.5%
Taiwan4.5%
United Kingdom3.6%

See Lung audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Lung have in United States?

Lung has an estimated audience of 9,051,822 people in United States, concentrated in California and Texas.

What is the gender split and age of Lung fans?

60.6% of Lung fans are female, 39.4% are male, with an average age of 46.5 years.

Which brands do Lung fans like most?

Lung fans show strongest brand affinity for Finnair (675×), Alexandra Daddario (18.81×), and Apple Store (13.99×) over the country average.

Where do Lung fans live in United States?

Lung fans in United States are most concentrated in California (reach 1,168,172), Texas (reach 983,608), and Florida (reach 725,537). These three regions account for the largest share of the active audience.

What other brands do Lung fans also like?

Beyond Lung itself, the audience over-indexes on Alexandra Daddario (18.81×), Apple Store (13.99×), Dakota Johnson (16.13×), and Sarah Jessica Parker (20.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.