Macha Audience in Germany
Macha has an estimated audience of 294,155 people in Germany. 73.9% are female, 26.1% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Macha fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Macha fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 41.0 |
| Estimated audience size | 294,155 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,345 | 1.17× |
| Bayern | 60,532 | 1.28× |
| Baden-Württemberg | 50,329 | 1.25× |
| Niedersachsen | 27,369 | 0.96× |
| Hessen | 26,512 | 1.18× |
| Rheinland-Pfalz | 14,682 | 1.0× |
| Berlin | 14,148 | 1.08× |
| Sachsen | 13,400 | 0.93× |
| Schleswig-Holstein | 9,088 | 0.86× |
| Hamburg | 8,679 | 1.31× |
| Brandenburg | 7,868 | 0.86× |
| Thüringen | 6,311 | 0.84× |
| Sachsen-Anhalt | 5,777 | 0.76× |
| Mecklenburg-Vorpommern | 4,188 | 0.75× |
| Saarland | 2,949 | 0.82× |
| Bremen | 2,421 | 0.96× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Germany | 13.8% |
| Japan | 9.1% |
See Macha audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Macha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.