Nad's Audience in Germany
Nad's has an estimated audience of 242,755 people in Germany. 29.0% are female, 71.0% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Nad's fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Nad's fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 31.1 |
| Estimated audience size | 242,755 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,591 | 1.23× |
| Bayern | 44,374 | 1.14× |
| Baden-Württemberg | 35,841 | 1.08× |
| Niedersachsen | 24,096 | 1.02× |
| Hessen | 21,836 | 1.18× |
| Berlin | 13,149 | 1.21× |
| Rheinland-Pfalz | 12,653 | 1.04× |
| Sachsen | 9,819 | 0.82× |
| Schleswig-Holstein | 8,003 | 0.92× |
| Brandenburg | 6,724 | 0.89× |
| Hamburg | 6,402 | 1.17× |
| Sachsen-Anhalt | 5,216 | 0.83× |
| Thüringen | 4,651 | 0.75× |
| Mecklenburg-Vorpommern | 3,656 | 0.79× |
| Saarland | 2,679 | 0.9× |
| Bremen | 2,116 | 1.02× |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.1% |
| Italy | 37.9% |
| United States | 0.0% |
See Nad's audiences in other countries
More Hair care audiences in Germany
- Kérastase (1,154,592)
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- schwarzkopf (383,560)
- Aveda (339,546)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nad's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.