Rascasse Audience Intelligence

Nad's Target Market in Germany

A data profile of the people who buy, follow and care about Nad's in Germany — modelled from more than twelve digital signal sources. Nad's has an estimated audience of 249,273 people in Germany.

#8among Hair care in Germany#2501among Brand in Germany#262in Beauty & Wellness

The average Nad's fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nad's profile in Germany.

Audience size
249K
in Germany
Gender
29.0%♀
71.0% male
Age
31.1
average years
Country rank
#19694
Brand in Germany
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nad's

29.0% are female, 71.0% are male, average age 31.1.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Nad's audience in Germany
MetricValue
Female29.0%
Male71.0%
Average age31.1
Estimated audience size249,273
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Nad's audience in Germany
Age bracketShare%
16-1941%
20-2918%
30-3920%
40-4921%
50+0%
Fig. 04

Worldwide distribution

62.5%

of the worldwide Nad's audience comes from Germany.

Worldwide audience distribution share by country for Nad's
CountryShare
Germany62.5%
Italy37.5%
United States0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nad's audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nad's customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~60K1.20×
02Hessen~20K1.17×
03Berlin~10K1.15×
04Hamburg~6K1.15×
05Bayern~40K1.11×
06Baden-Württemberg~40K1.06×
07Rheinland-Pfalz~10K1.04×
08Bremen~2K1.04×
09Niedersachsen~20K1.01×
10Saarland~3K0.96×
11Schleswig-Holstein~8K0.93×
12Brandenburg~7K0.91×
13Sachsen-Anhalt~6K0.88×
14Mecklenburg-Vorpommern~4K0.85×
15Sachsen~10K0.84×
16Thüringen~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Nad's, Germany
0.81×1.00×1.20×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Nad's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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