Nougat Audience in Germany
Nougat has an estimated audience of 246,846 people in Germany. 71.0% are female, 29.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Nougat fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Nougat audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Nougat fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 40.7 |
| Estimated audience size | 246,846 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,216 | 1.02× |
| Bayern | 45,502 | 1.15× |
| Baden-Württemberg | 36,933 | 1.1× |
| Niedersachsen | 21,334 | 0.89× |
| Hessen | 20,124 | 1.07× |
| Rheinland-Pfalz | 14,055 | 1.14× |
| Berlin | 12,489 | 1.13× |
| Sachsen | 12,420 | 1.03× |
| Schleswig-Holstein | 7,927 | 0.89× |
| Thüringen | 7,119 | 1.13× |
| Brandenburg | 6,621 | 0.86× |
| Sachsen-Anhalt | 5,906 | 0.92× |
| Hamburg | 5,602 | 1× |
| Mecklenburg-Vorpommern | 3,799 | 0.81× |
| Saarland | 3,424 | 1.13× |
| Bremen | 1,534 | 0.73× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.74 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Tradition | CONSERVATISM | 1.39 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Indulgence | JOY | 1.33 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.2% |
| Spain | 9.8% |
| Taiwan | 9.4% |
See Nougat audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nougat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.