Rascasse Audience Intelligence

Olaf Henning Audience in Germany

A data profile of the people who buy, follow and care about Olaf Henning in Germany — modelled from more than twelve digital signal sources. Olaf Henning has an estimated audience of 353,687 people in Germany.

#59among Schlager in Germany#3178among Person in Germany#1900in Music & Radio

The average Olaf Henning fan in Germany is 48.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include Andy Borg, Roland Kaiser, ZDF-Fernsehgarten, with strongest over-indexing on Andy Borg (39.77× the country average).

Demographically, the Olaf Henning audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Olaf Henning fan in Germany is more female, around 48.9 years old, with strong Tradition tendencies and a notable affinity for Andy Borg.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olaf Henning profile in Germany.

Audience size
354K
in Germany
Gender
62.7%♀
37.3% male
Age
48.9
average years
Country rank
#15393
Person in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olaf Henning fans

62.7% are female, 37.3% are male, average age 48.9.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Olaf Henning audience in Germany
MetricValue
Female62.7%
Male37.3%
Average age48.9
Estimated audience size353,687
Fig. 03

Age distribution

Ø 48.9
average years
Age distribution of the Olaf Henning audience in Germany
Age bracketShare%
16-190%
20-298%
30-3918%
40-4940%
50+34%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Olaf Henning audience comes from Germany.

Worldwide audience distribution share by country for Olaf Henning
CountryShare
Germany87.1%
Austria6.1%
Switzerland2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olaf Henning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Olaf Henning fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.57×
02Nordrhein-Westfalen~100K1.55×
03Mecklenburg-Vorpommern~10K1.45×
04Thüringen~10K1.27×
05Sachsen~20K1.23×
06Brandenburg~10K1.18×
07Rheinland-Pfalz~20K1.11×
08Niedersachsen~30K1.01×
09Saarland~4K0.96×
10Schleswig-Holstein~10K0.92×
11Baden-Württemberg~30K0.73×
12Bremen~2K0.73×
13Hessen~20K0.72×
14Hamburg~5K0.60×
15Bayern~30K0.58×
16Berlin~9K0.56×
Fig. 06

Affinity by region

Affinity by region — Olaf Henning, Germany
0.56×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olaf Henning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olaf Henning audience
#·InterestCategoryAffinity×
01Andy BorgMusic & Radio39.77×
02ZDF-FernsehgartenMovies & TV29.86×
03Udo JürgensMusic & Radio17.61×
04Roland KaiserMusic & Radio16.39×
05Giovanni ZarrellaMusic & Radio14.63×
06Matthias ReimMusic & Radio14.38×
07Beatrice EgliMusic & Radio14.31×
08Andrea BergMusic & Radio14.05×
09Maite KellyMusic & Radio14.02×
10Jürgen DrewsMusic & Radio13.57×
11Marianne RosenbergMusic & Radio12.03×
12Michael Patrick KellyMusic & Radio11.80×
13Jeanette BiedermannMusic & Radio11.11×
14Thomas AndersMusic & Radio10.41×
15Ross AntonyMovies & TV10.37×
16Wolfgang PetryMusic & Radio9.72×
17Florian SilbereisenMusic & Radio9.03×
18Peter MaffayMusic & Radio8.76×
19Helene FischerMusic & Radio6.25×
20Schlager musicMusic & Radio5.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olaf Henning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olaf Henning audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.49×
Community OrientationOPEN1.48×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olaf Henning audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
SustainabilityBALANCE0.65×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olaf Henning have in Germany?

Olaf Henning has an estimated audience of 353,687 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Olaf Henning fans?

62.7% of Olaf Henning fans are female, 37.3% are male, with an average age of 48.9 years.

03

Which brands do Olaf Henning fans like most?

Olaf Henning fans show strongest brand affinity for Andy Borg (39.77×), Roland Kaiser (16.39×), and ZDF-Fernsehgarten (29.86×) over the country average.

04

Where do Olaf Henning fans live in Germany?

Olaf Henning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Olaf Henning fans also like?

Beyond Olaf Henning itself, the audience over-indexes on Roland Kaiser (16.39×), ZDF-Fernsehgarten (29.86×), Beatrice Egli (14.31×), and Udo Jürgens (17.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Olaf Henning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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