Olaf Henning Audience in Germany
Olaf Henning has an estimated audience of 343,864 people in Germany. 62.7% are female, 37.3% are male, average age 48.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Time (magazine), Home Office, Rossmann, Progressive rock, Artistic inspiration.
The average Olaf Henning fan in Germany is 48.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Time (magazine), Home Office, Rossmann, with strongest over-indexing on Time (magazine) (10.25× the country average). Demographically, the Olaf Henning audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Olaf Henning fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 48.9 |
| Estimated audience size | 343,864 |
Audience persona
The typical Olaf Henning fan in Germany is more female, around 48.9 years old, with strong Community Orientation tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,755 | 1.59× |
| Baden-Württemberg | 35,321 | 0.75× |
| Niedersachsen | 33,883 | 1.01× |
| Bayern | 32,093 | 0.58× |
| Sachsen | 20,900 | 1.24× |
| Rheinland-Pfalz | 20,721 | 1.2× |
| Hessen | 19,648 | 0.75× |
| Sachsen-Anhalt | 14,097 | 1.58× |
| Brandenburg | 12,336 | 1.16× |
| Schleswig-Holstein | 11,941 | 0.97× |
| Thüringen | 10,707 | 1.22× |
| Mecklenburg-Vorpommern | 8,963 | 1.37× |
| Berlin | 8,138 | 0.53× |
| Hamburg | 4,341 | 0.56× |
| Saarland | 3,883 | 0.92× |
| Bremen | 1,670 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 10.25× | News |
| Home Office | 4.14× | Business & Career |
| Rossmann | 1.9× | Shopping |
| Progressive rock | 3.24× | Music & Radio |
| Artistic inspiration | 2.22× | Arts & Culture |
| Jack White | 3.05× | Movies & TV |
| Saving | 1.53× | Business & Career |
| Janet Evanovich | 23.53× | Literature |
| Preacher (comics) | 6.78× | Literature |
| Granola | 8.14× | Food & Beverages |
| Israel | 1.62× | Travel & Leisure |
| Home Delivery | 2.26× | Food & Beverages |
| Headhunters (film) | 3.4× | Movies & TV |
| Zamalek SC | 3.98× | Sports |
| Mohamed Salah | 2.39× | Sports |
| TVP2 | 6.93× | Movies & TV |
| Video izle | 2.09× | |
| KLIX (AM) | 1.53× | Music & Radio |
| Oliver Kahn | 2.21× | Sports |
| Radio Sarajevo | 5.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.27 |
| Family Orientation | CONSERVATISM | 1.23 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Pet Ownership | JOY | 1.19 |
| Tradition | CONSERVATISM | 1.12 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.9% |
| Austria | 6.2% |
| Switzerland | 2.1% |
See Olaf Henning audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Olaf Henning have in Germany?
Olaf Henning has an estimated audience of 343,864 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Olaf Henning fans?
62.7% of Olaf Henning fans are female, 37.3% are male, with an average age of 48.9 years.
Which brands do Olaf Henning fans like most?
Olaf Henning fans show strongest brand affinity for Time (magazine) (10.25×), Home Office (4.14×), and Rossmann (1.9×) over the country average.
Where do Olaf Henning fans live in Germany?
Olaf Henning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,755), Baden-Württemberg (reach 35,321), and Niedersachsen (reach 33,883). These three regions account for the largest share of the active audience.
What other brands do Olaf Henning fans also like?
Beyond Olaf Henning itself, the audience over-indexes on Home Office (4.14×), Rossmann (1.9×), Progressive rock (3.24×), and Artistic inspiration (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olaf Henning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.