Pastel de nata Audience in Germany

Pastel de nata has an estimated audience of 787,408 people in Germany. 68.1% are female, 31.9% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Pastel de nata fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Pastel de nata fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 46.1 |
| Estimated audience size | 787,408 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 189,478 | 1.1× |
| Bayern | 158,501 | 1.25× |
| Baden-Württemberg | 138,524 | 1.29× |
| Hessen | 78,705 | 1.31× |
| Niedersachsen | 66,042 | 0.86× |
| Berlin | 60,401 | 1.72× |
| Rheinland-Pfalz | 41,692 | 1.06× |
| Sachsen | 30,863 | 0.8× |
| Hamburg | 27,179 | 1.53× |
| Schleswig-Holstein | 21,384 | 0.76× |
| Brandenburg | 18,914 | 0.77× |
| Thüringen | 11,329 | 0.56× |
| Sachsen-Anhalt | 10,840 | 0.53× |
| Mecklenburg-Vorpommern | 9,391 | 0.62× |
| Saarland | 7,771 | 0.8× |
| Bremen | 6,929 | 1.03× |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.0% |
| Italy | 17.9% |
| Netherlands | 15.0% |
See Pastel de nata audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pastel de nata. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.