Pravda Audience in Germany
Pravda has an estimated audience of 175,544 people in Germany. 53.1% are female, 46.9% are male, average age 42.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pillow, Al Ahly SC, Necktie, Cullinan Diamond, Buffalo Trace Bourbon.
The average Pravda fan in Germany is 42.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pillow, Al Ahly SC, Necktie, with strongest over-indexing on Pillow (1.79× the country average). Demographically, the Pravda audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Pravda fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 42.9 |
| Estimated audience size | 175,544 |
Audience persona
The typical Pravda fan in Germany is balanced, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 95,695 | 2.47× |
| Nordrhein-Westfalen | 48,910 | 0.93× |
| Baden-Württemberg | 45,570 | 1.39× |
| Hessen | 27,265 | 1.48× |
| Rheinland-Pfalz | 13,824 | 1.14× |
| Niedersachsen | 13,778 | 0.59× |
| Berlin | 12,362 | 1.15× |
| Sachsen | 11,509 | 0.97× |
| Thüringen | 8,386 | 1.36× |
| Brandenburg | 6,486 | 0.87× |
| Schleswig-Holstein | 5,208 | 0.6× |
| Sachsen-Anhalt | 5,071 | 0.81× |
| Hamburg | 4,783 | 0.88× |
| Mecklenburg-Vorpommern | 2,207 | 0.48× |
| Bremen | 1,484 | 0.72× |
| Saarland | 566 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.79× | Home & Garden |
| Al Ahly SC | 1.52× | Sports |
| Necktie | 1.74× | Fashion & Accessoires |
| Cullinan Diamond | 3.26× | |
| Buffalo Trace Bourbon | 1.71× | Food & Beverages |
| Ivana (singer) | 1.73× | |
| La Nazione | 1.55× | News |
| Aleksander Barkov, Jr. | 1.64× | Sports |
| Gran Chaco | 1.64× | Travel & Leisure |
| University of Cádiz | 2.67× | Business & Career |
| CAFOD | 1.93× | Politics & Society |
| Ashleigh Banfield | 1.57× | Movies & TV |
| National Defence University of Malaysia | 6.68× | Business & Career |
| Muara, Brunei | 2.02× | Travel & Leisure |
| University of Caxias do Sul | 2.46× | Business & Career |
| Bloons Tower Defense Games | 1.72× | Games |
| Omaha Storm Chasers | 1.54× | Sports |
| Cajeme | 1.64× | Travel & Leisure |
| JCB Africa | 1.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.49 |
| Family Orientation | CONSERVATISM | 1.21 |
| Spirituality | BALANCE | 1.17 |
| Need for Security | CONSERVATISM | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Slovakia | 55.6% |
| Serbia | 12.0% |
| Ukraine | 6.9% |
See Pravda audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Pravda have in Germany?
Pravda has an estimated audience of 175,544 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pravda fans?
53.1% of Pravda fans are female, 46.9% are male, with an average age of 42.9 years.
Which brands do Pravda fans like most?
Pravda fans show strongest brand affinity for Pillow (1.79×), Al Ahly SC (1.52×), and Necktie (1.74×) over the country average.
Where do Pravda fans live in Germany?
Pravda fans in Germany are most concentrated in Bayern (reach 95,695), Nordrhein-Westfalen (reach 48,910), and Baden-Württemberg (reach 45,570). These three regions account for the largest share of the active audience.
What other brands do Pravda fans also like?
Beyond Pravda itself, the audience over-indexes on Al Ahly SC (1.52×), Necktie (1.74×), Cullinan Diamond (3.26×), and Buffalo Trace Bourbon (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pravda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.