Rascasse Audience Intelligence

Pumpernickel Audience in Germany

A data profile of the people who buy, follow and care about Pumpernickel in Germany — modelled from more than twelve digital signal sources. Pumpernickel has an estimated audience of 847,411 people in Germany.

#36among Dish in Germany#3482among Topic in Germany#361in Food & Beverages

The average Pumpernickel fan in Germany is 54.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pumpernickel profile in Germany.

Audience size
847K
in Germany
Gender
67.6%♀
32.4% male
Age
54.8
average years
Country rank
#7508
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pumpernickel fans

67.6% are female, 32.4% are male, average age 54.8.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Pumpernickel audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age54.8
Estimated audience size847,411
Fig. 03

Age distribution

Ø 54.8
average years
Age distribution of the Pumpernickel audience in Germany
Age bracketShare%
16-190%
20-293%
30-397%
40-4919%
50+71%
Fig. 04

Worldwide distribution

94.3%

of the worldwide Pumpernickel audience comes from Germany.

Worldwide audience distribution share by country for Pumpernickel
CountryShare
Germany94.3%
Italy2.9%
United States2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pumpernickel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pumpernickel fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.20×
02Bayern~200K1.15×
03Nordrhein-Westfalen~200K1.14×
04Baden-Württemberg~100K1.08×
05Hamburg~20K1.07×
06Sachsen~40K1.06×
07Hessen~70K1.05×
08Rheinland-Pfalz~40K0.98×
09Niedersachsen~80K0.95×
10Thüringen~20K0.95×
11Brandenburg~20K0.93×
12Mecklenburg-Vorpommern~10K0.93×
13Saarland~9K0.93×
14Schleswig-Holstein~30K0.92×
15Bremen~6K0.92×
16Sachsen-Anhalt~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Pumpernickel, Germany
0.86×1.00×1.20×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Pumpernickel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pumpernickel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →