Pumpernickel Audience in Germany

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Pumpernickel has an estimated audience of 827,617 people in Germany. 67.6% are female, 32.4% are male, average age 54.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.

The average Pumpernickel fan in Germany is 54.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Pumpernickel fans

Demographic split for Pumpernickel audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age54.8
Estimated audience size827,617

Top regions in Germany

Top regions ranked by reach for Pumpernickel in Germany
RegionReachAffinity
Nordrhein-Westfalen210,9791.17×
Bayern156,6341.18×
Baden-Württemberg123,6131.09×
Niedersachsen76,8080.96×
Hessen66,8571.06×
Berlin46,8321.27×
Sachsen43,2361.07×
Rheinland-Pfalz40,3590.97×
Schleswig-Holstein26,9520.91×
Brandenburg23,7410.92×
Hamburg20,2691.08×
Thüringen19,4620.92×
Sachsen-Anhalt17,3120.81×
Mecklenburg-Vorpommern13,9520.88×
Saarland8,8030.87×
Bremen6,0020.85×

Worldwide distribution

Worldwide audience distribution share by country for Pumpernickel
CountryShare
Germany94.2%
United States2.9%
Italy2.9%

See Pumpernickel audiences in other countries

More Dish audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pumpernickel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.