Rascasse Audience Intelligence

Samuel Smith Brewery Target Market in Germany

A data profile of the people who buy, follow and care about Samuel Smith Brewery in Germany — modelled from more than twelve digital signal sources. Samuel Smith Brewery has an estimated audience of 367,591 people in Germany.

#17among Beer in Germany#1905among Brand in Germany#742in Food & Beverages

The average Samuel Smith Brewery fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samuel Smith Brewery profile in Germany.

Audience size
368K
in Germany
Gender
18.4%♀
81.6% male
Age
35.5
average years
Country rank
#14992
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Samuel Smith Brewery

18.4% are female, 81.6% are male, average age 35.5.

Fig. 02

Gender split

18.4%
Female
81.6%
Male
Demographic split for Samuel Smith Brewery audience in Germany
MetricValue
Female18.4%
Male81.6%
Average age35.5
Estimated audience size367,591
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Samuel Smith Brewery audience in Germany
Age bracketShare%
16-1921%
20-2935%
30-3916%
40-4913%
50+14%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Samuel Smith Brewery audience comes from Germany.

Worldwide audience distribution share by country for Samuel Smith Brewery
CountryShare
United States16.5%
United Kingdom11.8%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samuel Smith Brewery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Samuel Smith Brewery customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.37×
02Baden-Württemberg~60K1.20×
03Bayern~70K1.17×
04Hessen~30K1.12×
05Hamburg~9K1.12×
06Nordrhein-Westfalen~80K1.07×
07Saarland~4K0.97×
08Rheinland-Pfalz~20K0.96×
09Bremen~3K0.96×
10Brandenburg~10K0.93×
11Niedersachsen~30K0.91×
12Thüringen~8K0.90×
13Schleswig-Holstein~10K0.89×
14Sachsen~10K0.85×
15Mecklenburg-Vorpommern~6K0.84×
16Sachsen-Anhalt~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Samuel Smith Brewery, Germany
0.79×1.00×1.37×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in Germany

See Samuel Smith Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Samuel Smith Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →