Samuel Smith Brewery Audience in Germany

Samuel Smith Brewery has an estimated audience of 358,999 people in Germany. 18.4% are female, 81.6% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Samuel Smith Brewery fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Samuel Smith Brewery fans
| Metric | Value |
|---|---|
| Female | 18.4% |
| Male | 81.6% |
| Average age | 35.5 |
| Estimated audience size | 358,999 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,865 | 1.09× |
| Bayern | 69,515 | 1.2× |
| Baden-Württemberg | 59,881 | 1.22× |
| Niedersachsen | 31,923 | 0.92× |
| Hessen | 30,820 | 1.13× |
| Berlin | 23,072 | 1.44× |
| Rheinland-Pfalz | 17,209 | 0.96× |
| Sachsen | 14,885 | 0.85× |
| Schleswig-Holstein | 11,359 | 0.88× |
| Brandenburg | 10,358 | 0.93× |
| Hamburg | 9,120 | 1.12× |
| Thüringen | 7,996 | 0.87× |
| Sachsen-Anhalt | 6,997 | 0.75× |
| Mecklenburg-Vorpommern | 5,483 | 0.8× |
| Saarland | 4,054 | 0.92× |
| Bremen | 2,812 | 0.92× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 11.5% |
| Germany | 5.7% |
See Samuel Smith Brewery audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samuel Smith Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.