Rascasse Audience Intelligence

Samuel Smith Brewery Target Market in United States

A data profile of the people who buy, follow and care about Samuel Smith Brewery in United States — modelled from more than twelve digital signal sources. Samuel Smith Brewery has an estimated audience of 1,037,782 people in United States.

#19among Beer in United States#2350among Brand in United States#1291in Food & Beverages

The average Samuel Smith Brewery fan in United States is 32.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Subway, Discount Tire, with strongest over-indexing on Reddit (2.82× the country average).

Demographically, the Samuel Smith Brewery audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Samuel Smith Brewery fan in United States is more male, around 32.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Reddit.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samuel Smith Brewery profile in United States.

Audience size
1M
in United States
Gender
20.1%♀
79.9% male
Age
32.6
average years
Country rank
#23102
Brand in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Samuel Smith Brewery

20.1% are female, 79.9% are male, average age 32.6.

Fig. 02

Gender split

20.1%
Female
79.9%
Male
Demographic split for Samuel Smith Brewery audience in United States
MetricValue
Female20.1%
Male79.9%
Average age32.6
Estimated audience size1,037,782
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Samuel Smith Brewery audience in United States
Age bracketShare%
16-1929%
20-2936%
30-3914%
40-4910%
50+10%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Samuel Smith Brewery audience comes from United States.

Worldwide audience distribution share by country for Samuel Smith Brewery
CountryShare
United States16.5%
United Kingdom11.8%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samuel Smith Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Samuel Smith Brewery customers by region in United States
#RegionReachAffinity×
01Oklahoma~10K1.17×
02California~100K1.13×
03New York~60K1.13×
04Washington~20K1.09×
05Louisiana~10K1.08×
06Utah~10K1.07×
07Alaska~2K1.07×
08Tennessee~20K1.06×
09Connecticut~10K1.06×
10Florida~70K1.05×
11Georgia~30K1.05×
12Indiana~20K1.05×
13Kentucky~10K1.05×
14Hawaii~5K1.05×
15Ohio~30K1.04×
16North Carolina~30K1.04×
17Massachusetts~20K1.04×
18Pennsylvania~40K1.03×
19Alabama~10K1.03×
20Idaho~5K1.03×
21Oregon~10K1.02×
22Nevada~10K1.02×
23Arkansas~9K1.02×
24Michigan~30K1.01×
25Missouri~20K1.01×
26Virginia~20K1.00×
27Arizona~20K1.00×
28Mississippi~8K1.00×
29Maine~4K1.00×
30New Jersey~30K0.99×
31West Virginia~5K0.99×
32Texas~90K0.98×
33South Carolina~20K0.98×
34Iowa~8K0.98×
35Illinois~30K0.97×
36North Dakota~2K0.96×
37Maryland~20K0.95×
38Colorado~20K0.95×
39Wisconsin~10K0.95×
40Minnesota~10K0.94×
41Kansas~8K0.94×
42Nebraska~5K0.94×
43New Hampshire~4K0.94×
44Rhode Island~3K0.94×
45Washington, District of Columbia~3K0.94×
46Montana~3K0.94×
47New Mexico~5K0.90×
48Delaware~3K0.90×
49South Dakota~2K0.89×
50Vermont~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Samuel Smith Brewery, United States
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samuel Smith Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samuel Smith Brewery audience
#·InterestCategoryAffinity×
01TriviaGames4.34×
02Air pollutionHealth3.83×
03Discount TireShopping3.68×
04Solar energyHome & Garden3.33×
05Renewable energyBusiness & Career3.31×
06Masters TournamentSports3.24×
07FedExBusiness & Career3.21×
08Virtual realityTechnology & Electronics3.02×
09Bourbon whiskeyFood & Beverages2.99×
10SubwayFood & Beverages2.98×
11RedditInternet & Social Media2.82×
12WhiskyFood & Beverages2.66×
13NASDAQBusiness & Career2.65×
14McDonald'sFood & Beverages2.31×
15PodcastMusic & Radio1.83×
16AutoZoneCars & Mobility1.72×
17Pizza HutFood & Beverages1.70×
18BarbecueFood & Beverages1.69×
19PinterestInternet & Social Media1.56×
20AirbnbTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samuel Smith Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samuel Smith Brewery audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
PatriotismCONSERVATISM1.61×
IndulgenceJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samuel Smith Brewery audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
SustainabilityBALANCE0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Samuel Smith Brewery's target market in United States?

Samuel Smith Brewery's target market in United States covers an estimated 1,037,782 people, concentrated in California and Texas.

02

What is the gender split and age of Samuel Smith Brewery customers?

20.1% of the Samuel Smith Brewery audience are female, 79.9% are male, with an average age of 32.6 years.

03

Which brands do Samuel Smith Brewery fans like most?

Samuel Smith Brewery fans show strongest brand affinity for Reddit (2.82×), Subway (2.98×), and Discount Tire (3.68×) over the country average.

04

Where do Samuel Smith Brewery fans live in United States?

Samuel Smith Brewery fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Samuel Smith Brewery fans also like?

Beyond Samuel Smith Brewery itself, the audience over-indexes on Subway (2.98×), Discount Tire (3.68×), McDonald's (2.31×), and FedEx (3.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Samuel Smith Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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