Samuel Smith Brewery Audience in United States

Samuel Smith Brewery logo

Samuel Smith Brewery has an estimated audience of 1,024,146 people in United States. 20.1% are female, 79.9% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: MK, Birthday Gifts, Unique Gifts, Israel, Elsword.

The average Samuel Smith Brewery fan in United States is 32.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Birthday Gifts, Unique Gifts, with strongest over-indexing on MK (4.87× the country average). Demographically, the Samuel Smith Brewery audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Samuel Smith Brewery fans

Demographic split for Samuel Smith Brewery audience in United States
MetricValue
Female20.1%
Male79.9%
Average age32.6
Estimated audience size1,024,146

Audience persona

The typical Samuel Smith Brewery fan in United States is more male, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Samuel Smith Brewery in United States
RegionReachAffinity
California121,5031.08×
Texas93,4781.06×
Florida77,1141.11×
New York66,2601.16×
Pennsylvania36,6571.06×
Georgia35,3021.12×
Illinois34,9451.02×
North Carolina33,4291.08×
Ohio33,0401.05×
Michigan27,0951.01×
Virginia26,5061.06×
New Jersey25,8500.99×
Washington23,2641.13×
Tennessee22,3271.09×
Massachusetts22,1691.1×
Arizona21,7291.04×
Indiana19,7301.05×
Maryland17,2630.98×
Missouri16,9461.03×
Colorado16,2211×
South Carolina15,6671.02×
Louisiana14,5011.1×
Alabama14,4871.01×
Wisconsin14,4150.94×
Minnesota13,8870.95×
Kentucky13,6891.07×
Oklahoma13,1311.15×
Oregon12,3871.06×
Connecticut10,6481.04×
Nevada10,5741.07×
Utah10,3771.13×
Arkansas8,2790.98×
Mississippi8,2440.98×
Iowa8,0440.95×
Kansas7,6530.95×
Idaho5,1191×
Nebraska4,7030.92×
Hawaii4,6121.05×
West Virginia4,4630.94×
New Mexico4,3780.85×
New Hampshire3,5230.87×
Maine3,3960.93×
Washington, District of Columbia2,9740.97×
Rhode Island2,9430.9×
Montana2,4970.88×
Delaware2,4040.85×
Alaska2,1851×
South Dakota1,9140.81×
North Dakota1,8220.87×
Vermont1,3510.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Samuel Smith Brewery audience
BrandAffinityCategory
MK4.87×Music & Radio
Birthday Gifts3.68×Kids & Family
Unique Gifts2.67×Shopping
Israel1.88×Travel & Leisure
Elsword13.72×Games
IS (Infinite Stratos)2.48×Literature
Governor of Michigan4.66×Politics & Society
Goop3.12×Internet & Social Media
N1 road (South Africa)2.35×Travel & Leisure
ARCO1.63×Cars & Mobility
Vocal harmony2.48×Music & Radio
Regional styles of Mexican music1.55×Music & Radio
Wok3.4×Food & Beverages
Grinch2.08×Movies & TV
Hipster4.8×Politics & Society
Keeper (password manager)3.09×Technology & Electronics
Wikia1.57×Internet & Social Media
Home staging2.42×Home & Garden
Hog Hunting1.54×Sports
Acoustic music2.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Samuel Smith Brewery audience
TraitClusterScore
ExtroversionTHRILL1.49
Early Adopter MentalityPOWER1.45
Family OrientationCONSERVATISM1.42
Quality AwarenessPREMIUM1.41
LGBTQ+ IdentityOPEN1.33
Convenience OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Samuel Smith Brewery
CountryShare
United States16.5%
United Kingdom11.6%
Germany5.8%

See Samuel Smith Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Samuel Smith Brewery have in United States?

Samuel Smith Brewery has an estimated audience of 1,024,146 people in United States, concentrated in California and Texas.

What is the gender split and age of Samuel Smith Brewery fans?

20.1% of Samuel Smith Brewery fans are female, 79.9% are male, with an average age of 32.6 years.

Which brands do Samuel Smith Brewery fans like most?

Samuel Smith Brewery fans show strongest brand affinity for MK (4.87×), Birthday Gifts (3.68×), and Unique Gifts (2.67×) over the country average.

Where do Samuel Smith Brewery fans live in United States?

Samuel Smith Brewery fans in United States are most concentrated in California (reach 121,503), Texas (reach 93,478), and Florida (reach 77,114). These three regions account for the largest share of the active audience.

What other brands do Samuel Smith Brewery fans also like?

Beyond Samuel Smith Brewery itself, the audience over-indexes on Birthday Gifts (3.68×), Unique Gifts (2.67×), Israel (1.88×), and Elsword (13.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samuel Smith Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.