Rascasse Audience Intelligence

San Siro Audience in Germany

A data profile of the people who buy, follow and care about San Siro in Germany — modelled from more than twelve digital signal sources. San Siro has an estimated audience of 301,963 people in Germany.

The average San Siro fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Huawei, Samsung Galaxy, with strongest over-indexing on Huawei (1.86× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.

The typical San Siro fan in Germany is more male, around 41.3 years old, with a notable affinity for Huawei.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Siro profile in Germany.

Audience size
302K
in Germany
Gender
38.3%
61.7% male
Age
41.3
average years
Country rank
#17230
POI in Germany
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Siro fans

38.3% are female, 61.7% are male, average age 41.3.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for San Siro audience in Germany
MetricValue
Female38.3%
Male61.7%
Average age41.3
Estimated audience size301,963
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the San Siro audience in Germany
Age bracketShare%
16-1920%
20-2913%
30-3917%
40-4923%
50+27%
Fig. 04

Worldwide distribution

14.5%

of the worldwide San Siro audience comes from Germany.

Worldwide audience distribution share by country for San Siro
CountryShare
Italy50.7%
Germany14.5%
Sweden3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Siro audience in Germany is strongest.

Fig. 05

Top regions by affinity

San Siro fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.56×
02Bayern~80K1.38×
03Hessen~30K1.19×
04Nordrhein-Westfalen~90K1.14×
05Hamburg~9K1.13×
06Rheinland-Pfalz~20K1.10×
07Niedersachsen~40K1.02×
08Saarland~4K1.02×
09Berlin~20K1.00×
10Sachsen~20K0.95×
11Bremen~3K0.95×
12Thüringen~8K0.83×
13Schleswig-Holstein~10K0.79×
14Brandenburg~8K0.76×
15Sachsen-Anhalt~7K0.72×
16Mecklenburg-Vorpommern~5K0.69×
Fig. 06

Affinity by region

Affinity by region — San Siro, Germany
0.69×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Siro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Siro audience
#·InterestCategoryAffinity×
01HuaweiTechnology & Electronics1.86×
02Samsung GalaxyTechnology & Electronics1.64×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for San Siro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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