San Siro Audience in Germany
San Siro has an estimated audience of 172,966 people in Germany. 38.3% are female, 61.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Huawei, Samsung Galaxy, childish gambino, Basketball without NBA, Motorsports without Formula One.
The average San Siro fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Huawei, Samsung Galaxy, childish gambino, with strongest over-indexing on Huawei (2.61× the country average). Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of San Siro fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 41.3 |
| Estimated audience size | 172,966 |
Audience persona
The typical San Siro fan in Germany is more male, around 41.3 years old, with a notable affinity for Huawei.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,622 | 1.18× |
| Bayern | 81,604 | 1.42× |
| Baden-Württemberg | 78,889 | 1.61× |
| Niedersachsen | 36,527 | 1.05× |
| Hessen | 33,419 | 1.22× |
| Rheinland-Pfalz | 20,521 | 1.14× |
| Sachsen | 17,150 | 0.98× |
| Berlin | 16,596 | 1.04× |
| Schleswig-Holstein | 9,849 | 0.77× |
| Hamburg | 8,959 | 1.11× |
| Brandenburg | 7,883 | 0.71× |
| Thüringen | 6,766 | 0.74× |
| Sachsen-Anhalt | 5,998 | 0.65× |
| Saarland | 4,346 | 0.99× |
| Mecklenburg-Vorpommern | 4,184 | 0.61× |
| Bremen | 2,515 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Huawei | 2.61× | Technology & Electronics |
| Samsung Galaxy | 2.41× | Technology & Electronics |
| childish gambino | 1.73× | Movies & TV |
| Basketball without NBA | 2.32× | Sports |
| Motorsports without Formula One | 1.86× | Sports |
| Baseball without MLB | 1.81× | Sports |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 37.6% |
| United States | 13.9% |
| Spain | 13.2% |
See San Siro audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,444,265)
- Merkur Spiel-Arena (1,796,127)
- Veltins-Arena (1,337,707)
- RheinEnergieStadion (1,083,803)
- Volksparkstadion (1,068,884)
Frequently asked questions
How many fans does San Siro have in Germany?
San Siro has an estimated audience of 172,966 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of San Siro fans?
38.3% of San Siro fans are female, 61.7% are male, with an average age of 41.3 years.
Which brands do San Siro fans like most?
San Siro fans show strongest brand affinity for Huawei (2.61×), Samsung Galaxy (2.41×), and childish gambino (1.73×) over the country average.
Where do San Siro fans live in Germany?
San Siro fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,622), Bayern (reach 81,604), and Baden-Württemberg (reach 78,889). These three regions account for the largest share of the active audience.
What other brands do San Siro fans also like?
Beyond San Siro itself, the audience over-indexes on Samsung Galaxy (2.41×), childish gambino (1.73×), Basketball without NBA (2.32×), and Motorsports without Formula One (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for San Siro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.