Rascasse Audience Intelligence

Santa Monica, California Audience in Germany

A data profile of the people who buy, follow and care about Santa Monica, California in Germany — modelled from more than twelve digital signal sources. Santa Monica, California has an estimated audience of 276,078 people in Germany.

#1774among POI in Germany#1504in Travel & Leisure

The average Santa Monica, California fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mel Gibson, Sean Penn, The Elder Scrolls, with strongest over-indexing on Mel Gibson (30.29× the country average).

Demographically, the Santa Monica, California audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Santa Monica, California fan in Germany is balanced, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Mel Gibson.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santa Monica, California profile in Germany.

Audience size
276K
in Germany
Gender
52.0%♀
48.0% male
Age
38.0
average years
Country rank
#18432
POI in Germany
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santa Monica, California fans

52.0% are female, 48.0% are male, average age 38.0.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Santa Monica, California audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age38.0
Estimated audience size276,078
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Santa Monica, California audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Santa Monica, California audience comes from Germany.

Worldwide audience distribution share by country for Santa Monica, California
CountryShare
United States49.5%
Brazil7.1%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santa Monica, California audience in Germany is strongest.

Fig. 05

Top regions by affinity

Santa Monica, California fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.22×
02Bayern~50K1.17×
03Hessen~20K1.15×
04Hamburg~7K1.11×
05Baden-Württemberg~40K1.09×
06Berlin~10K1.08×
07Rheinland-Pfalz~10K1.04×
08Bremen~2K1.04×
09Niedersachsen~30K1.00×
10Schleswig-Holstein~10K0.98×
11Saarland~3K0.96×
12Brandenburg~8K0.93×
13Thüringen~6K0.87×
14Sachsen~10K0.85×
15Mecklenburg-Vorpommern~4K0.84×
16Sachsen-Anhalt~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Santa Monica, California, Germany
0.83×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santa Monica, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santa Monica, California audience
#·InterestCategoryAffinity×
01Mel GibsonMovies & TV30.29×
02The Elder ScrollsGames25.22×
03Sean PennMovies & TV23.85×
04Amanda SeyfriedMovies & TV20.00×
05Anya Taylor-JoyMovies & TV20.00×
06Christina ApplegateMovies & TV20.00×
07Melanie LynskeyMovies & TV20.00×
08Alicia SilverstoneMovies & TV20.00×
09Naomi WattsMovies & TV20.00×
10Once upon a timeMovies & TV20.00×
11Dollar TreeShopping20.00×
12Creedence Clearwater RevivalMusic & Radio19.08×
13Costa RicaTravel & Leisure19.03×
14Brenda SongFashion & Accessoires18.69×
15Queen Letizia of SpainPolitics & Society17.84×
16Red Dead RedemptionGames16.93×
17Jamie Lee CurtisMovies & TV15.07×
18Agnetha FältskogMusic & Radio12.83×
19Jason MomoaMovies & TV5.73×
20Action role-playing gameGames4.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santa Monica, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santa Monica, California audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.39×
Early Adopter MentalityPOWER1.35×
Urban LifestyleOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santa Monica, California audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Price SensitivityPREMIUM0.65×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santa Monica, California have in Germany?

Santa Monica, California has an estimated audience of 276,078 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Santa Monica, California fans?

52.0% of Santa Monica, California fans are female, 48.0% are male, with an average age of 38.0 years.

03

Which brands do Santa Monica, California fans like most?

Santa Monica, California fans show strongest brand affinity for Mel Gibson (30.29×), Sean Penn (23.85×), and The Elder Scrolls (25.22×) over the country average.

04

Where do Santa Monica, California fans live in Germany?

Santa Monica, California fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Santa Monica, California fans also like?

Beyond Santa Monica, California itself, the audience over-indexes on Sean Penn (23.85×), The Elder Scrolls (25.22×), Amanda Seyfried (20×), and Jamie Lee Curtis (15.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Santa Monica, California audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Santa Monica, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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