Rascasse Audience Intelligence

Santa Monica, California Audience in United States

A data profile of the people who buy, follow and care about Santa Monica, California in United States — modelled from more than twelve digital signal sources. Santa Monica, California has an estimated audience of 10,083,550 people in United States.

#219among POI in United States#313in Travel & Leisure

The average Santa Monica, California fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jamie Lee Curtis, Pizza Hut, Happiness, with strongest over-indexing on Jamie Lee Curtis (4.71× the country average).

Demographically, the Santa Monica, California audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santa Monica, California fan in United States is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Jamie Lee Curtis.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santa Monica, California profile in United States.

Audience size
10.1M
in United States
Gender
62.5%♀
37.5% male
Age
43.8
average years
Country rank
#3549
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santa Monica, California fans

62.5% are female, 37.5% are male, average age 43.8.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Santa Monica, California audience in United States
MetricValue
Female62.5%
Male37.5%
Average age43.8
Estimated audience size10,083,550
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Santa Monica, California audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4925%
50+30%
Fig. 04

Worldwide distribution

49.5%

of the worldwide Santa Monica, California audience comes from United States.

Worldwide audience distribution share by country for Santa Monica, California
CountryShare
United States49.5%
Brazil7.1%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santa Monica, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Santa Monica, California fans by region: top regions in United States
#RegionReachAffinity×
01California~7.5M13.23×
02Nevada~200K1.79×
03Arizona~300K1.49×
04Washington~300K1.35×
05Utah~100K1.14×
06Oregon~100K1.12×
07Washington, District of Columbia~30K1.12×
08Hawaii~50K1.08×
09Colorado~200K1.05×
10New York~600K0.99×
11Massachusetts~200K0.98×
12New Mexico~50K0.97×
13Illinois~300K0.91×
14Alaska~20K0.87×
15Idaho~40K0.86×
16New Jersey~200K0.83×
17Montana~20K0.82×
18Texas~700K0.79×
19Virginia~200K0.76×
20Vermont~10K0.75×
21Rhode Island~20K0.74×
22Maryland~100K0.73×
23Minnesota~100K0.73×
24Connecticut~70K0.73×
25Kansas~50K0.69×
26Nebraska~30K0.69×
27Maine~20K0.69×
28Georgia~200K0.68×
29North Dakota~10K0.67×
30New Hampshire~30K0.66×
31South Dakota~20K0.66×
32Pennsylvania~200K0.65×
33Delaware~20K0.65×
34Florida~400K0.63×
35Indiana~100K0.63×
36Missouri~100K0.63×
37North Carolina~200K0.61×
38Michigan~200K0.61×
39Iowa~50K0.61×
40Arkansas~50K0.61×
41Wisconsin~90K0.60×
42Oklahoma~70K0.60×
43Ohio~200K0.58×
44Tennessee~100K0.58×
45Kentucky~70K0.55×
46West Virginia~30K0.54×
47Louisiana~70K0.53×
48South Carolina~80K0.52×
49Alabama~70K0.51×
50Mississippi~40K0.51×
Fig. 06

Affinity by region

Affinity by region — Santa Monica, California, United States
0.51×1.00×13.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santa Monica, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santa Monica, California audience
#·InterestCategoryAffinity×
01Jamie Lee CurtisMovies & TV4.71×
02Anne HathawayMovies & TV3.35×
03Web serverTechnology & Electronics2.74×
04Rotten TomatoesMovies & TV2.74×
05Non-alcoholic beverageFood & Beverages2.27×
06Diaper bagKids & Family2.25×
07Virtual realityTechnology & Electronics2.21×
08Apple TVMovies & TV2.20×
09Renewable energyBusiness & Career2.11×
10SubwayFood & Beverages1.99×
11Pizza HutFood & Beverages1.98×
12FedExBusiness & Career1.95×
13InnovationBusiness & Career1.80×
14Planet FitnessSports1.70×
15TV game showsMovies & TV1.67×
16Subscription business modelShopping1.66×
17Nordstrom rackFashion & Accessoires1.61×
18Domino's PizzaFood & Beverages1.60×
19HappinessHealth1.52×
20McDonald'sFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santa Monica, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santa Monica, California audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.51×
Early Adopter MentalityPOWER1.30×
IndividualismJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santa Monica, California audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
CreativityOPEN0.82×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santa Monica, California have in United States?

Santa Monica, California has an estimated audience of 10,083,550 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Santa Monica, California fans?

62.5% of Santa Monica, California fans are female, 37.5% are male, with an average age of 43.8 years.

03

Which brands do Santa Monica, California fans like most?

Santa Monica, California fans show strongest brand affinity for Jamie Lee Curtis (4.71×), Pizza Hut (1.98×), and Happiness (1.52×) over the country average.

04

Where do Santa Monica, California fans live in United States?

Santa Monica, California fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Santa Monica, California fans also like?

Beyond Santa Monica, California itself, the audience over-indexes on Pizza Hut (1.98×), Happiness (1.52×), Subway (1.99×), and Planet Fitness (1.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Monica, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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