Santa Monica, California Audience in United States
Santa Monica, California has an estimated audience of 10,083,550 people in United States. 62.5% are female, 37.5% are male, average age 43.8. Top brand affinities: Dog breed, Monogram, Combat sport, Israel, Nationality.
Top brand affinities include Dog breed, Monogram, Combat sport, with strongest over-indexing on Dog breed (1.89× the country average). Demographically, the Santa Monica, California audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Travel & Leisure · Type: POI
Demographics of Santa Monica, California fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 43.8 |
| Estimated audience size | 10,083,550 |
Audience persona
The typical Santa Monica, California fan in United States is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.89× | Pets & Animals |
| Monogram | 4.87× | Home & Garden |
| Combat sport | 1.71× | Sports |
| Israel | 2.23× | Travel & Leisure |
| Nationality | 1.76× | Politics & Society |
| 3D printing | 1.99× | Technology & Electronics |
| Progressive rock | 1.58× | Music & Radio |
| Urban horticulture | 2.64× | Home & Garden |
| Kansas | 1.66× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.27× | Sports |
| edureka | 20.66× | Business & Career |
| Kendra Scott | 1.63× | Fashion & Accessoires |
| Jesse Plemons | 1.9× | Movies & TV |
| Jeep Wagoneer | 2.95× | Cars & Mobility |
| Panama | 1.75× | Travel & Leisure |
| Cam Ward | 1.74× | Sports |
| Arnold Palmer | 2.75× | Sports |
| UK garage | 2.39× | Music & Radio |
| Charlamagne Tha God | 3.85× | Movies & TV |
| Home staging | 2.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.38 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Early Adopter Mentality | POWER | 1.36 |
| Travelling | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.3 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.6% |
| Brazil | 7.1% |
| United Kingdom | 6.1% |
See Santa Monica, California audiences in other countries
- Santa Monica, California — Germany
- Santa Monica, California — United Kingdom
- Santa Monica, California — France
- Santa Monica, California — Italy
- Santa Monica, California — Spain
- Santa Monica, California — Brazil
- Santa Monica, California — Japan
- Santa Monica, California — South Korea
- Santa Monica, California — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Santa Monica, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.