SpeedWeek Audience in Germany
A data profile of the people who buy, follow and care about SpeedWeek in Germany — modelled from more than twelve digital signal sources. SpeedWeek has an estimated audience of 1,481,148 people in Germany.
SpeedWeek has an estimated audience of 1,481,148 people in Germany. Top regions: Bayern, Baden-Württemberg, Sachsen.
The audience is concentrated in Bayern, Baden-Württemberg, Sachsen.
At a glance
The key figures that characterise the SpeedWeek profile in Germany.
Search interest · 12-month trend
Demographics of SpeedWeek viewers
Gender split
| Metric | Value |
|---|---|
| Estimated audience size | 1,481,148 |
Worldwide distribution
of the worldwide SpeedWeek audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 96.7% |
| Italy | 2.7% |
| United States | 0.6% |
Geography
Where the SpeedWeek audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~200K | 2.75× | |
| 02 | Thüringen | ~70K | 2.01× | |
| 03 | Bayern | ~300K | 1.26× | |
| 04 | Mecklenburg-Vorpommern | ~30K | 1.25× | |
| 05 | Brandenburg | ~50K | 1.20× | |
| 06 | Baden-Württemberg | ~200K | 1.17× | |
| 07 | Sachsen-Anhalt | ~40K | 1.06× | |
| 08 | Rheinland-Pfalz | ~70K | 0.95× | |
| 09 | Hessen | ~80K | 0.72× | |
| 10 | Niedersachsen | ~100K | 0.69× | |
| 11 | Saarland | ~10K | 0.66× | |
| 12 | Nordrhein-Westfalen | ~200K | 0.58× | |
| 13 | Berlin | ~40K | 0.58× | |
| 14 | Schleswig-Holstein | ~30K | 0.54× | |
| 15 | Bremen | ~6K | 0.46× | |
| 16 | Hamburg | ~10K | 0.44× |
Affinity by region
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How to read this data
Audience size is the estimated number of people in Germany who actively search for SpeedWeek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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